tml Partners recently published a CMO Roundtable and Video Insights Report sharing views from industry-leading CMOs in North America and Europe, together with over two decades of Trust Intelligence from Edelman Delta.
The world of corporate marketing, there is a constant tug-of-war between investments in brand building and demand marketing. Demand marketing, with its immediate and measurable impact on sales and conversions, often takes precedence, especially when organisations face a challenging economic climate.
The allure of quick returns and the pressure to demonstrate immediate ROI can overshadow the long-term benefits of brand investment. Marketing leaders may instinctively know this approach is short-sighted, but how can we genuinely join the dots between brand and demand?
