The Future of Intelligent Marketing Performance with Accenture Song
tml Partners and Accenture Song recently collaborated to host a roundtable discussion on becoming more customer-centric and driving growth, whilst navigating shifting tech, data regulations and consumer behaviours.
Brands find themselves at a critical juncture, grappling with what can only be described as a relevancy crisis. In the quest for relevance, CMOs are seeking assistance on several critical fronts, including improving the return on investment for marketing technology, unlocking the hidden potential within data for insights and revenue, and delivering content and campaigns that resonate globally, locally, and personally while keeping costs in check.
Taking centre stage, Retailers are redefining their relationships with brands and suppliers by adopting performance-based pricing models, upending the traditional approach, and leveraging rich loyalty data to target customers with precision, also known as ‘Retail Media’.
Hosted by tml Partners and Accenture Song
This roundtable event was hosted by the team at tml Partners alongside Accenture Song. Participants included:
- Rob Basinger – MD, Marcus by Goldman Sachs
- Jo Button – Former Digital Director, Camelot
- Dominic Chambers – European Head of Marketing, Genesis Motor Group
- Drew Crisp – SVP Digital, Liverpool FC
- Sarah del Corral – Global Director, eComm and Digital, Pret
- Amanda Jobbins – CMO, Vodafone
- Sidonie Robert-Degove – Global Retail & CRM Director
- Claire Sadler – CMO, British Heart Foundation
- Simone Williams – Global Digital Director, Cos
The Report
The report covers how customers want brands to use their data, ensuring data privacy is a priority whilst delivering personalised online experiences, the key challenges facing marketers in enhancing customer experience, and the Retail Media model that is delivering results for leading brands.
About tml Partners
tml Partners is an international executive search firm, sourcing marketing, brand, communications, product, and commercial leaders for the world’s most ambitious companies, harnessing a unique and dynamic approach to recruitment.
