Global headhunters, tml Partners, are proud to have supported Amadeus in appointing their new Director of Global Marketing
Amadeus is a global leader in travel technology, quietly powering the travel experiences of millions around the world. From airlines and travel agencies to hotels and search engines, Amadeus’ technology sits at the heart of the industry, helping brands deliver seamless and personalised journeys for travellers everywhere.
With headquarters in Madrid and a truly international presence, Amadeus connects the entire travel ecosystem through its open platform—bringing together innovative startups, major travel players, and governments to shape the future of travel.
The Challenge
Following a period of strategic realignment, Amadeus identified the need to elevate its central marketing function with a senior global appointment. The Director of Global Marketing role was to sit at the heart of a major transformation, repositioning marketing as a strategic, revenue-generating partner to the business.
Reporting into the EVP of Revenue Operations, Marketing and Strategy, the role would lead a global team of over 40 professionals and collaborate closely with sales, product, and regional teams to deliver a cohesive, data-driven marketing strategy. Beyond functional leadership, Amadeus sought an individual with the capability to scale a high-performing, centralised marketing operation capable of driving measurable commercial outcomes.
Despite Amadeus’ strong employer brand and global reach, the talent acquisition team had faced ongoing challenges in finding the right fit for such a complex and senior-level appointment. They required a partner who could quickly understand the nuances of the brief and move at pace.
The Solution
David Zaranka, Manager and Head of Europe at tml Partners, led the executive search for this critical role. Working in close partnership with Krzysztof Miśkiewicz, Global People & Culture Business Partner at Amadeus, David quickly aligned with the business objectives and the expectations of the marketing leadership team.
By leveraging tml Partners’ deep sector knowledge and international network of senior B2B marketing leaders, David designed a bespoke, proactive search strategy focused on identifying candidates with a proven track record of leading global marketing transformations within large, matrixed organisations—particularly in B2B technology sectors.
Within weeks, David presented a carefully curated shortlist of candidates who not only met the technical requirements of the role, but also demonstrated the strategic vision, leadership gravitas, and cultural alignment essential for success at Amadeus. The process was highly collaborative and transparent, with regular progress updates and stakeholder engagement throughout.
Ultimately, Amadeus appointed a candidate with exceptional credentials and a compelling track record of delivering commercial impact through marketing. The successful hire marked the culmination of a swift and strategic process.
Krzysztof, Global People & Culture Business Partner at Amadeus commented:
“Teaming up with tml Partners was the best choice and proved to be very successful. While we knew about the solid credentials of tml Partners, we weren’t aware of how professional, committed and trustworthy David and his team is.
David’s understanding of marketing and ability to transmit our business objectives helped us to hire the best candidate within several weeks—something that was unimaginable for several months.
I’d definitely recommend tml Partners and David, and I’m happy to work on any future projects we may come across. Well done and thank you.”
About tml Partners: Specialist Headhunters for Commercial Roles
tml Partners are specialists in Executive Search with access to a global network of commercial, marketing, communications, brand, product and digital leaders. Our team work with businesses ranging from fast-growth challenger brands to blue-chip organisations to develop their in-house teams.
As one of the world’s leading commercial and marketing recruitment agencies, we can support whether you’re seeking interim or permanent solutions. Our team has the expertise to support across various sectors and locations.
To learn how tml Partners can help you, get in touch.
