Colorifix is a company founded by two synthetic biologists who have developed a revolutionary dyeing process to help the textile industry dramatically reduce its environmental impact.
Having just completed their Series B funding, in order to continue to grow and develop the business it was critical to employ an experienced Head of Marketing to set the strategy for further growth.
Chris Hunter, Chief Operating Officer at Colorifix came to Emma Calder at tml Partners with a very specific brief for the Head of Marketing search. The brief was to find a marketing specialist from a fashion or textiles B2C background with an understanding of textiles manufacturing and/or Bio-tech.
Not short of business opportunities and already partnering with some of the biggest names in the fashion industry, the role was to focus on making sure that Colorifix is partnering with the right type of fashion brands who would then use the Colorifix dyes in their manufacturing process.
The role was also about creating consumer awareness of the environmental issues around textile dying and of Colorifix itself, so that consumers will actively seek it and show a preference for brands that use their dyes. Making these informed choices would then help to eliminate some of the environmental issues associated with the manufacturing of textiles.
Colorifix had been looking for the perfect marketer for quite some time and in particular, they needed to find a Head of Marketing who would understand how brands think and how relationships with manufacturers work. In addition, they needed someone who had both large and small company experience and would be happy to be on the journey to progress with the company long-term.
Emma was able to work carefully in partnership with Chris to prioritise the needs for the role and explore different angles to find the best person for this position. After an intense but productive search, she was able to produce a short list within 3 weeks of briefing. The role was offered and accepted within 7 weeks. The successful candidate was Leila Rodrigues, who had a background working in the textiles industry. She had eventually had moved to work at the Danaher corporation, for Pantone, working in a role that covered both B2C and B2B sectors and involved collaborating with big brand names in the fashion world.
Leila commented: “I highly recommend Emma Calder and tml Partners not only from a professional perspective but also personal. Emma was very helpful and responsive from the beginning of the process until the end”.
Chris Hunter, COO at Colorifix commented: “We were having trouble finding candidates for our Head of Marketing so I opened up the search to tml Partners. Emma Calder was quick and highly efficient in getting to understand our precise needs. She then referred several interesting candidates within a few weeks and indeed one of the first names was the person we went on to hire soon after. I would go back to tml for help in future”.
tml Partners is an international executive marketing recruitment firm specialising in senior marketing appointment up to board level, across marketing, business development and corporate communications. Emma Calder is currently partnering with high growth FMCG and Retail clients to support the best in class development of in-house marketing, innovation, communications and digital functions -working across both permanent and interim briefs.
To learn more about how Emma and the team at tml Partners can support the growth of your marketing function, please get in touch at emma.calder@tmlpartners.com
