Marketing Headhunters, tml Partners, Source TXO’s New CMO
TXO, a leading global provider of sustainable telecom network solutions, partnered with tml Partners to source a dynamic Chief Marketing Officer (CMO). Committed to promoting a circular economy, TXO helps businesses extend the lifecycle of telecom equipment, reducing environmental impact while supporting their sustainability goals.
Reporting to the Chief Commercial Officer, this key role requires a marketing leader capable of devising and executing global strategies.
The CMO’s primary objectives include enhancing TXO’s market position, driving lead generation, and establishing marketing as a core revenue driver for the business. The search needed to identify a candidate skilled in communications, public relations, and advertising, with a proven track record in driving revenue growth through marketing initiatives.
Given TXO’s rapid growth and ambitious plans, including a recent investment partnership with Towerbrook Capital Partners, the appointed CMO would need to contribute to both short-term results and long-term strategic goals. tml Partners specialise in supporting investor and sponsor-backed businesses to find the right commercial talent to accelerate their growth.
tml Partners’ Executive Search
tml Partners embarked on a comprehensive search for a marketing leader who could meet TXO’s ambitious needs. Utilising a deep network and expertise as a leading marketing headhunter, David Zaranka, Manager of the B2B Technology Recruitment desk, identified top talent with the required skills and industry experience. This detailed market mapping exercise served as a strategic tool, offering insights into the competitive landscape and aiding in the selection of the most suitable candidates.
David aimed to find a leader who not only had a strong foundation in marketing communications but also understood the nuances of growing a business through innovative and effective marketing strategies.
The ideal candidate needed to be capable of overseeing external communications, nurturing the in-house marketing team, and executing high-impact global campaigns. Beyond technical proficiency, the candidate would also have to align with TXO’s culture, particularly its strong focus on sustainability and circular economy principles.
The Result
tml Partners successfully placed Virginia Petrou, previously Global Marketing Director at BSO, as TXO’s new Chief Marketing Officer. Virginia’s experience in leading global marketing initiatives, coupled with her strategic approach to brand development and market positioning, made her the ideal candidate for TXO.
Virginia’s appointment marked a significant milestone in TXO’s growth journey. She brings a wealth of experience in marketing strategy, public relations, and lead generation, aligning perfectly with TXO’s strategic objectives.
“I highly recommend David Zaranka at tml Partners. David has supported me in finding a CMO position. Throughout the process, he was incredibly efficient and responsive, always reliable, and acted as a true partner. He provided clear guidance and support, respecting my time and delivering honest feedback that was crucial to my success. David’s deep knowledge of the role and company was evident and invaluable. His professional approach and expertise made a significant difference, and I am grateful for his outstanding support.”
– Virginia Petrou, Chief Marketing Officer, TXO
About tml Partners: Specialist Headhunters for Commercial Roles
tml Partners are specialists in Executive Search with access to a global network of commercial, marketing, communications, brand, product and digital leaders. Our team work with businesses ranging from fast-growth challenger brands to blue-chip organisations to develop their in-house teams.
Whether you’re seeking interim or permanent solutions, our team has the expertise to support across various sectors and locations.
To learn how tml Partners can help you, get in touch with David Zaranka:
