tml Partners’ industry-wide Equity, Diversity, and Inclusion (EDI) Survey

On behalf of the UK marketing and corporate affairs industry, tml Partners are launching a major anonymised diversity survey. This will enable us all to move the dial with our EDI goals by starting with a true picture of what diversity really looks like in marketing and corporate affairs teams today (across all protected characteristics).

The results will be freely available to the entire industry as a value add with no personal data capture. However, if you would value assessing diversity in your own marketing department against the broader UK marketing industry then please do get in touch with us directly. 

If you would like to see the results of this survey, please follow tml Partners on LinkedIn where a link to the results will be published in 2024.

We want to stress that all the information collected will be treated with the utmost confidentiality and will only be used for the purpose of statistical analysis and generating valuable insights.

Our goal is to provide a comprehensive view of the marketing industry, shedding light on emerging trends, opportunities, and challenges. By participating, you will be contributing to a collective understanding of the industry’s landscape. 

Rest assured, we take data privacy seriously, and all responses will be anonymised, with no identifiable information shared or disclosed. This initiative is not only about data collection but also about promoting inclusivity, diversity, and industry growth. We believe that by understanding the sector’s composition and its unique needs, we can collectively work toward a more inclusive and dynamic marketing industry in the UK. 

Your participation is entirely voluntary, and we appreciate your willingness to contribute to this important endeavour. Thank you for being a part of this effort to advance our industry and promote diversity and inclusion.

Why are we asking these particular questions? 

It is important to understand the purpose and relevance of each question within this diversity survey, and we have provided an explanation for the reason behind each question below.

Question 1: Which age category are you in?

We ask this question to better understand the age distribution of the UK Marketing and Corporate Affairs community. Diversity and inclusion encompass recognising the needs and perspectives of individuals across different age groups. 

This information is entirely voluntary, and you are not required to answer if you do not wish to. We respect your privacy, and your responses will be kept confidential. Our goal is to use this data to ensure that we are addressing the unique needs and experiences of individuals at different points in their lives and promoting an inclusive environment for all.

Question 2: What is your sex?

We ask this question to gather demographic information about the UK Marketing and Corporate Affairs community.  Understanding the distribution of sexes among our participants is important for analysing and addressing gender-related disparities. 

This information is entirely voluntary, and you are not required to answer if you do not wish to. We respect your privacy, and your responses will be kept confidential. Our goal is to use this data for the industry to better design inclusive initiatives and ensure that all individuals receive equitable opportunities and support, regardless of their sex.

Question 3: Is the gender you identify with the same as your sex registered at birth?

We ask this question to better understand the diversity of gender identities within the UK Marketing and Corporate Affairs community. Diversity and inclusion encompass recognising and respecting the various ways individuals experience and express their gender. 

We understand that gender identity is deeply personal, and your response is entirely voluntary. You are not required to answer if you do not wish to. Please be assured that your responses will be treated as confidential and used solely for statistical purposes to help us promote diversity and inclusion. Our goal is to create an environment where all gender identities are celebrated and respected.

Question 4: Which of the following best describes your sexual orientation?

We ask this question to better understand the diverse range of sexual orientations within our community. Diversity and inclusion encompass recognising and respecting the various ways individuals experience and express their sexual identities. 

This information is completely voluntary, and you are not required to answer if you do not wish to. We understand that sexual orientation is a personal aspect of one’s identity. Please be assured that your responses will be treated as confidential and used solely for statistical purposes to help us promote diversity and inclusion across the UK Marketing and Corporate Affairs community.

Question 5: Do you consider yourself to have a disability according to the definition in the Equality Act 2010?

We ask this question to better understand the unique needs and experiences of individuals within our community who may have disabilities, as defined by the Equality Act 2010. Diversity and inclusion mean recognising and accommodating the diverse abilities and challenges that people may face. 

We understand that disability is a personal and sensitive matter, and your response is entirely voluntary. You are not required to answer if you do not wish to. Please be assured that your responses will be treated as confidential and used solely for statistical purposes to inform our efforts in promoting diversity and inclusion. Our goal is to create an environment where everyone, regardless of their abilities, can fully participate and thrive.

Question 6: What is your ethnic group?

We ask this question to gain a better understanding of the diverse ethnic backgrounds and experiences of the UK Marketing and Corporate Affairs community. Diversity and inclusion involve recognising and valuing the rich tapestry of ethnic identities that make up our society. Your response to this question helps us appreciate the diversity within the community and help promote programmes for the industry to become more inclusive.

We understand that ethnicity is a deeply personal aspect of one’s identity, and your response is entirely voluntary. You are not required to answer if you do not wish to. Additionally, your responses will be treated as confidential and used only for statistical purposes to help us promote diversity and inclusion. Our goal is to create an environment where all ethnic backgrounds are celebrated and respected.

Question 7: What is your religion or belief?

We ask this question to better understand the religious or belief diversity within the UK Marketing and Corporate Affairs community. Diversity and inclusion encompass recognising and respecting the various religious and belief systems that individuals may follow. Your response to this question helps us appreciate the diversity of faiths and beliefs in the industry. 

This information is completely voluntary, and you are not required to answer if you are not comfortable doing so. Your responses will be kept confidential and used solely for the purpose of improving our services and promoting diversity and inclusion.

Question 8: Which type of school did you attend for the most time between the ages 11 and 16?

We ask this question to better understand the religious or belief diversity within the UK Marketing and Corporate Affairs community. Diversity and inclusion encompass recognising and respecting the various religious and belief systems that individuals may follow. Your response to this question helps us appreciate the diversity of faiths and beliefs in the industry. 

This information is completely voluntary, and you are not required to answer if you are not comfortable doing so. Your responses will be kept confidential and used solely for the purpose of improving our services and promoting diversity and inclusion.

Question 9: Did either of your parents attend university by the time you were 18?

We ask this question to gain insights into the educational backgrounds of our survey participants’ families. Diversity and inclusion encompass recognising and understanding the different paths and opportunities that individuals may have had in their upbringing. Your response to this question helps us better understand the educational diversity within our community.

By collecting this information, we aim to identify potential disparities in educational opportunities and work towards creating more inclusive programs or policies that ensure equal access to education. It’s important to us to promote diversity and inclusion by removing barriers to educational achievement. Please be assured that your responses are kept confidential and will only be used for statistical purposes to inform our efforts in creating a more inclusive and equitable environment.

Question 10: What was the occupation of your main household earner when you were about 14?

We ask this question to better understand the diverse backgrounds and experiences of our survey participants. Knowing the occupation of the main household earner when you were about 14 helps us gather insights into socioeconomic backgrounds, which can be a crucial factor in understanding disparities in opportunities and access to resources.

Diversity and inclusion encompass a wide range of factors, including economic diversity. By collecting this information, we aim to identify potential disparities and help the industry to create more inclusive programmes to ensure equal opportunities for individuals from different economic backgrounds. Rest assured that your responses are anonymous and will only be used for statistical purposes to inform our efforts in promoting diversity and inclusion.

Question 11: Are you a primary carer for a child or children under 18?

We ask this question to better understand the caregiving roles and responsibilities of our survey participants. Diversity and inclusion involve recognising and supporting individuals with various family and caregiving arrangements. Your response to this question helps us gain insights into the challenges and needs of caregivers in the UK Marketing and Corporate Affairs community. 

By collecting this information, the industry can develop programmes and initiatives that are more inclusive and supportive of caregivers. It’s important for us to ensure that everyone, regardless of their caregiving responsibilities, has equal access to opportunities and resources. Your response will be kept confidential and used solely for the purpose of improving our services and support systems for our diverse community.

Question 12: Do you look after or care for someone with long term physical or mental ill health caused by disability or age (not in a paid capacity)?

We ask this question to understand the diverse caregiving roles and responsibilities within our community. Diversity and inclusion encompass recognising and supporting individuals who provide care to their loved ones with long-term physical or mental health challenges caused by disability or age. Your response to this question helps the industry better comprehend the needs and experiences of caregivers in our community.

By collecting this information, the industry can develop programmes and resources that are more inclusive and responsive to the needs of caregivers. It’s essential to ensure that caregivers, regardless of whether they provide care in a paid capacity or not, have access to the support and resources they require. Your response will remain confidential and be used exclusively for the purpose of fostering a more inclusive and supportive community for all caregivers.

Question 13: In which industry do you currently specialise in?

In the context of this diversity survey, it’s essential to recognise and celebrate diversity in terms of industry specialisation. Different industries may have varying levels of diversity, and this data can contribute to efforts to promote inclusivity within various sectors. Please be assured that your responses are kept confidential and will only be used for statistical purposes to inform our efforts in creating a more inclusive and equitable environment.

Question 14: And finally, as a Marketing or Corporate Affairs specialist in the UK, please share your current level of experience.

This survey may reveal insights into the diversity of experience levels, potentially highlighting disparities or underrepresentation of certain groups in leadership positions. Understanding the experience levels of marketing and corporate affairs leaders helps ensure that the survey is inclusive and representative of professionals at various stages of their careers. Experience level is often interconnected with other diversity dimensions such as age, race, and gender. Collecting this data allows for a more nuanced understanding of how experience intersects with other diversity factors, helping to identify unique challenges or opportunities faced by different groups.

This information is essential for fostering diversity and inclusion efforts within the marketing industry.

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