Global Brand Director

A boardroom meeting
Sector: Business to Business Not For Profit Professional Services Technology
Level: Director
Location: United Kingdom
Region: London
Consultant: Selina Cowell
Salary: Highly Competitive Salary
Job Ref: JO-2406-4940

Global Brand Leader

Join a thriving technical professional services organisation on a mission to redefine its global brand impact. With over a century of heritage, our organisation has empowered businesses worldwide, instilling confidence to grow sustainably for the benefit of society. We are now seeking a visionary leader to shape, embed, and deliver a purpose-led brand proposition across our global operations.

Key Responsibilities:

  • Craft a multiyear, purpose-driven integrated brand plan that redefines our brand’s global positioning and fosters a forward-looking and future-ready organisational culture.
  • Act as the custodian of our brand and value proposition, ensuring they remain contemporary and resonate across all facets of the organisation.
  • Partner closely with HR to align the brand with our organisational culture, fostering a cohesive ‘one organisation’ ethos.
  • Collaborate with business intelligence teams to understand strategic priorities and develop global brand-led marketing campaigns that drive brand reach, engagement, market share, and revenue growth.
  • Utilise Paid, Earned, Shared, and Owned channels to amplify our brand’s global impact, positioning us as a trusted catalyst of positive change in society.
  • Define and implement the value proposition to support the annual group brand plan and achieve commercial targets.
  • Lead cross-functional teams to create and execute a brand-led campaign and content roadmap that supports organisational objectives.
  • Use research and data insights to drive informed decisions and foster productive relationships with key stakeholders, aligning brand positioning with strategic goals.

Required Qualifications:

  • Bachelor’s degree in Marketing or related field (Master’s preferred).
  • Extensive experience in the full marketing mix, with a focus on digital marketing and content strategies.
  • Proven international marketing experience within B2B professional services, demonstrating successful brand strategy execution.
  • Track record of developing and executing impactful marketing plans, driving revenue growth and market expansion.
  • Previous senior leadership experience, managing regional marketing teams and driving collaborative efforts across global matrix structures.
  • Strong analytical skills with the ability to leverage data to identify market trends and opportunities.
  • Experience in account-based marketing, building strong client relationships, and driving revenue in targeted markets.
  • Ability to articulate and drive the commercial impact of marketing efforts, contributing to organisational financial targets.

If you are a strategic thinker with a passion for brand transformation and a desire to make a significant impact on a global scale, we invite you to apply for this exciting opportunity.

Benefits: Competitive salary, comprehensive benefits package, and opportunities for professional growth.

tml Partners - A specialist marketing recruitment agency with over 30 years of experience sourcing marketing professionals.

As we receive such a high volume of applications, regretfully we are only able to respond to successful candidates.

tml Partners is an equal opportunity employer and places a high value on the strength diverse talent brings. We are open to all talent and ensure all candidates receive equal consideration for employment. We do not discriminate on the basis of any protected characteristic, including age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other attribute protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs.

We wish you the best of luck with your search.

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