- A leading asset & wealth management firm is on the lookout for an Acquisition Marketing Manager to implement brand-defining marketing campaign analysis. Working closely with the Digital Marketing team and wider senior leadership to devise a best-in-class acquisition framework to aide marketing performance and ROI.
- This opportunity will be based out of their London Office with flexibility to work in a hybrid model.
- The Marketing Operations Manager’s key responsibilities include but are not limited to:
- Lifecycle Marketing Strategy: Design and execute targeted marketing strategies for clients at different stages of life, from young professionals to retirees.
- Content Creation and Campaign Development: Develop life-stage-specific, engaging content to drive lead generation and enhance client engagement.
- Collaboration and Alignment: Partner with product teams to ensure marketing initiatives align with product offerings.
- Data-Driven Insights: Utilize analytics to understand client behavior across life stages and optimize marketing strategies.
- Market Awareness: Enhance awareness and consideration of financial products through educational and persuasive content.
Qualifications and Skills
- Strong expertise in lifecycle marketing and segmentation strategies.
- Proven experience in financial services or wealth management marketing.
- Proficiency in developing content for diverse client segments.
- Skilled in multi-channel marketing (e.g., email, social media, digital advertising).
- Analytical mindset with expertise in data analysis and campaign performance optimization.
- Excellent communication and message crafting tailored to varied audiences.
- Hands-on experience with marketing automation and CRM tools.
- If you are an astute Digital Marketing professional looking to hone your skills in a well respected financial services firm, please do get in touch with Seb Wainwright as soon as possible.