tml Partners appoints the Partnership Marketing Campaign Manager at NewDay, UK’s leading credit card provider

Case Studies

NewDay are a fast-growing, established provider of credit cards, focused around supporting consumers to be better with their credit by helping them to build and maintain their credit ratings. Serving over 5 million people across the UK, the business puts the customer at the heart of everything they do. Having grown to over 500 employees in the last decade, the business is now also leading innovation across the digital payments space. They have a portfolio of own brand products including Aqua, Fluid and Opus, but also provide Co-Branded solutions with partners such as Amazon, TopShop and Laura Ashley.

Marketing is pivotal to NewDay’s growth and continued success. Lisa Gervais, Marketing Director, leads a high-performing and data centric marketing function. NewDay’s marketing strategies are centred around end to end customer journeys through SMART channels; mobile, email and online. In addition, the business achieves high acquisitions through digital campaigns with affiliate and aggregator partners including Experian, Clearscore and TotallyMoney.

For more information visit

With continuous innovation and ambitious growth targets, the NewDay were looking for an experienced Partnerships Marketing Manager to drive new customer growth and media spend efficiency through their outsourced marketing partner.

Malisha Patel of tml Partners worked closely with NewDay’s HR, marketing and commercial leadership team to understand the role and business objectives. Leveraging her network of contacts across the financial services market, Malisha was able to introduce a shortlist of profiles, resulting in the successful appointment of William Pointing to the role.

With a strong background in performance marketing and affiliate management, and having worked in businesses such as MoneySuperMarket and WPP, William was able to bring a strong knowledge and understanding of the Affiliate networks and strategy to hit the ground running. With a good blend of digital marketing experience as well as strong analytics and optimisation skills, William had all the right skills the business was looking for.

William was on-boarded into the business just as the UK went into lock-down, but the business ensured he had everything he needed from day one. A few months on and William has settled into the team well, and has been able to drive efficiencies across the function.

Commenting on his experiences working with tml Partners:

“I dealt with Malisha at tml Partners, unlike a lot of recruiters, she gave me a fantastic introduction and advice for the company interview. She was able to explain about the characters I was meeting and in-depth details about the interview process (which was very useful). Post interview, she was able to chase up the company and negotiate the best offer for me. With her support, I was able to get an offer for a new role, just before lockdown! Thanks Malisha and tml”

He goes on to say:

“I was worried about my start date moving after being offered this amazing opportunity just before the UK went into lockdown. NewDay have been very agile. The HR team and hiring manager clearly communicated the onboarding plans for day 1, ensuring they confirmed this with me every other day until my start date. I picked up my laptop from the office, where an IT expert set me up. They had arranged a number of VC’s with my direct team, hiring manager and external partners. It has been weird and different 1st week, however, I am settling in well cannot fault the effort the team has gone through so far.”


William Pointing, Partnership Campaigns Manager, NewDay

tml Partners is an international executive marketing recruitment firm specialising in senior appointments across marketing, business development and corporate communications. Malisha Patel is currently partnering with high growth clients in the financial services and fintech space to support the best in class development of in-house marketing, BD, Communications and digital expertise.

To learn more about how Malisha and the team at tml Partners can support the growth of your marketing function please get in touch at

TAGS: , , , , , , , ,

Looking to hire?

If you have any current or anticipated hiring needs then get in touch.

Latest stories