New Interim Marketing Director for Royal London’s UK Life Business

Case Studies
interim marketing director

Royal London is the largest mutual life, pensions and investment company in the UK, with funds under management of £130 billion, 8.8 million policies in force and 4,046 employees. (Figures quoted are as at June 2019). They are committed to meeting the needs of all their customers, working with determination to help them secure their future and shield them financially against life’s biggest blows.

Royal London also aims to be a force for social good – through responsible investing, adhering to the highest standard of corporate governance, and supporting their people and communities.

Emma Morrison worked directly with Royal London’s CMO to support their urgent need to appoint an interim Director of Marketing for their UK Life business. This role came about following a change in the business’ operating model and was a key hire for the business, overseeing a team of circa 70 employees and acting as a core member of the Brand and Marketing Leadership Team, reporting to Susie Logan, CMO.

Emma quickly responded by reaching out to hers and tml Partners’ network, alongside a proactive search to provide Royal London with a carefully considered shortlist with profiles that only matched the specific requirements.

We worked with Susie Logan who joined Royal London as a strategy consultant in 2020 before becoming CMO as part of their new operating model from January 2021. She recognised the urgent need in her team to bring in someone with strengths in intermediary marketing and change management to help them in their transition period.

In working with tml Partners on the role, Susie said:

“tml Partners quickly rose to the challenge of recruiting an interim Marketing Director for our UK Life business. They succeeded where others hadn’t and were able to quickly get to grips with the role and my requirements, and then turn to their insurance and financial services network of senior marketing candidates to put a strong list of interim options to me within a matter of days. Tml took great care in quickly understanding our needs as a business, during a time where we were going through a period of transformational change, and tapped into their unique network of marketing professionals. It was a pleasure working with Emma and the team.”

Susie Logan, CMO

In under two weeks, Susie had met her chosen candidates and an offer was made to Richard Benton. Richard has a proven track record both on an interim and permanent basis performing similar roles, as well as bringing extensive brand and marketing knowledge, needed to be able to support Susie through a period of change and transformation. He is also passionate about ESG, which is one area of focus for the business going forward.

Richard Benton, was successfully appointed as Interim Marketing Director, UK Life and commenting on his experiences of working with tml Partners he said he:

“Thoroughly enjoyed working with Emma at tml  who delivered an excellent brief.”

Richard Benton 


tml Partners is an international executive marketing recruitment firm specialising in senior marketing appointments up to board level, across marketing, business development and corporate communications.

As a specialist financial services marketing headhunter, Emma Morrison is currently partnering with leading and high growth clients to support the best in class development of in-house marketing, innovation, communications and digital functions – working across both permanent and interim briefs.


To learn more about how Emma and the team at tml Partners can support the growth of your marketing function, please get in touch at

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