Are you ready for a dynamic opportunity as VP Marketing? Join a PetTech set on transforming within the next five years, catapulting it from a $200Million turnover business to a $500M-$1Billion business! Already with 450 people based out of Michigan, you will be guiding a team of 30 Marketeers through the next level of growth.
As the VP Marketing you will be the driving force behind creating growth and creative consistency throughout the business. Lead the charge in developing and executing the overall marketing strategy, raising the bar, and fostering a culture of excellence. This company is an exciting consumer technology brand looking to take what they have into a global business!
With a visionary CEO and an ambitious strategic roadmap, the future is brimming with potential. As the VP Marketing, you will play a pivotal role in shaping this future. Evolve the brand, propel it into new markets while optimising existing ones, and drive cohesion across the company. There is a clear recognition for a marketing expert who truly understands what good marketing looks like and can navigate the evolving consumer technology landscape.
Your arrival comes at a critical juncture as they aim to adapt its brand strategy, enhance marketing approaches, and promote new innovative products. With already 3 products in the market their plan is to launch new products, align with CEO’s vision to better sell products, expand into international markets, improve marketing and promotion efforts, refine the brand strategy.
The culture is characterised by longevity and stability, with low staff turnover and a legacy of success. As a change agent, your charisma and gravitas will inspire and motivate teams, bringing fresh perspectives and ideas to drive marketing innovation.
Seize this incredible opportunity to shape the future, accelerate its global expansion, and leave an indelible mark on a company that is poised for unprecedented growth. Join as the VP Marketing and become an instrumental force in their transformative journey.
This role is based out of Michigan, you must be based there or able to relocate for the role as this a No.1 lead VP Marketing role reporting to the CEO and you should be able to:
>Able to evidence a cohesive brand strategy role out that unifies multiple GTM channels, product lines or businesses under one unified identity, purpose and positioning.
>Able to evidence defining on and leading a marketing-led consumer acquisition and growth strategy.
>Evidence of data-driven marketing, through the implementation of dashboards and reporting to improve process and output aligned to marketing activity.
>Evidence of working in an creative and content led environment. Everything creative is built in-house here and you will be a driving part of the creative journey.
>Evidence of working on an e-commerce and retail strategy for a dynamic consumer brand, navigating promotional activations.
>Experience of managing marketing, communications and brand activity through a period of high growth or other commercial change.
tml Partners – specialist marketing headhunters. Over 30 years of marketing recruitment expertise.
As we receive such a high volume of applications, regretfully we are only able to respond to successful candidates.
tml Partners is an equal opportunity employer and places a high value on the strength diverse talent brings. We are open to all talent and ensure all candidates receive equal consideration for employment. We do not discriminate on the basis of any protected characteristic, including age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation, or any other attribute protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as any mental health or physical disability needs
We wish you the best of luck with your search.