18 December 2016
2 min read

tml Partners Webinar Series – Joining The Dots Between Brand and Demand – Full Video

Liam Masters
Author

tml Partners were delighted to host a webinar with a panel of International B2B CMOs.

The discussion focused on managing and expressing brand meaning in a B2B context with the ultimate goal of building demand, and why trust is often the missing link in this cycle.

The webinar was co-hosted by Edelman Delta, and we were joined by the following panellists:

  • Robert Wheeler, CMO of GroupM
  • Siddharth Taparia, Global CMO of JLL
  • Ruth Rowan, CMO of Avanade
  • Jason Angrisani, Global CMO of Cantor Fitzgerald

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