Raidiam partnered with tml Partners to appoint a new Head of Marketing to lead brand, demand generation, and go-to-market strategy across enterprise and public sector audiences.

Operating at the core of national and cross-border data-sharing ecosystems, Raidiam is the architectural foundation behind some of the world’s most sophisticated open finance frameworks. The organisation delivered the UK’s original Open Banking Trust Framework and underpins major international deployments, including Open Finance and Open Insurance in Brazil. Its SaaS trust platform, Connect, supports more than 940 institutions and processes over 100 billion API calls each year.

The Challenge

Following rapid international adoption and proven technical delivery alongside governments, regulators, and tier-one financial institutions, Raidiam reached an inflection point. The business needed to transition from founder-led commercial momentum to a formalised, scalable enterprise go-to-market engine.

To achieve this, the executive team required a Head of Marketing to own the narrative end-to-end. The mandate presented a distinct hybrid profile:

• Dual-audience fluency: The ability to navigate long-cycle, high-trust regulatory engagements (B2G) while running high-velocity demand generation for enterprise SaaS buyers (B2B).
• Proposition distillation: Translating intricate trust technologies, such as FAPI 2.0 standards, OAuth 2.0 authorisation servers, and directory architectures, into sharp commercial narratives that resonate with C-suite decision-makers.
• Commercial and internal alignment: Taking direct accountability for pipeline, marketing-qualified leads, and sales enablement, while shaping clear internal communications rhythms to keep an international team aligned with group strategy.
• Strategic leadership with hands-on delivery: Setting high-level board strategy and operating models, whilst managing an agile in-house team of three and specialist agency partners.

The Solution

David Zaranka, Associate Director and Head of Technology at tml Partners, was appointed to lead the search.

Drawing on deep specialist networks across enterprise SaaS, cybersecurity, and financial infrastructure, tml Partners mapped high-performing marketing leaders operating within complex data environments. Candidates needed proven capability in enterprise go-to-market design, product marketing excellence, and complex stakeholder management.

Rather than relying on active job seekers, tml conducted proactive headhunting across adjacent sectors, evaluating passive leaders through structured competency assessments and culture-fit benchmarking. The search prioritised candidates who combined commercial rigor with the technical depth required to win credibility with technical founders, central banks, and blue-chip commercial clients.

The Outcome

tml Partners identified and successfully placed an experienced B2B technology marketing leader with the ideal balance of strategic maturity, SaaS growth discipline, and regulatory awareness.

The new Head of Marketing now leads Raidiam’s global marketing function, reporting directly into the Global Managing Director. The appointee has full ownership of:

• The enterprise GTM model, aligning marketing, product, and sales teams on ideal customer profiles and pipeline targets.
• Product marketing and narrative development across Connect, Assure, Auth, and ORCA.
• High-impact demand generation programmes and full-funnel pipeline performance.
• Company-wide internal communications and brand alignment across international offices.

About tml Partners

tml Partners are specialists in Executive Search and Professional Recruitment, with access to a global network of marketing, communications and commercial leaders. Our Consultancy and Professional Services team works with recruitment and consultancy businesses on senior marketing, commercial and go-to-market appointments across the UK, Europe and the US.

Whether you’re seeking interim or permanent solutions, or building an entire function from the ground up, our team has the expertise to support across sectors and locations.

To learn how tml Partners can help you, get in touch.