The Forest from The Trees: Why Hiring Across Sectors Can Help Your Marketing Flourish

When it comes to hiring marketers, there’s a lot to be said for sticking with the devil you know. Seeking new talent from within your sector guarantees relevant experience, brand awareness and an intimate familiarity with your customer base, not to mention the ability to slot seamlessly into your existing team.

However, marketing is one of the most rapidly expanding and ever-evolving fields in business. New ideas and fresh perspectives are the lifeblood of the craft, and you won’t find many of those if you keep fishing in the same pond. Let’s look at how hiring marketers from other sectors can benefit all involved.

It’s good for businesses

While the importance of industry expertise cannot be overstated, it helps to remember that marketing is a skill that transcends individual sectors. Complimenting your battle-hardened, industry-experienced team with fresh new voices can work wonders for your marketing output.

It might seem strange to hire a finance marketer for your FMGC company, for example, but ask yourself this: do we need more industry experts for our collection, or do we need people with proven track records for devising killer marketing strategies? These days, the latter is almost always the more valuable hire.

Always be Innovating

If your existing department thinks they’ve figured out all the best ways to reach your target audience, then what motivation is there to continue innovating? There are endless new and exciting strategies out there, but sometimes it takes a fresh pair of eyes to see them. Remember, the entire point of marketing is to make your business stand out from competitors, and that won’t happen if everyone’s stuck doing the proverbial same old.

Marketing has always been about bursting the bubble, thinking outside the box, and all those other overused (yet accurate) clichés. It’s time to celebrate the outsider!

It’s Good for Marketers, Too

If a marketer wants to become more rounded, experienced and competent, then what better way to apply their skills than to a range of different industries? The idea of having them leap blindly into a whole new sector could be perceived as counter-productive. However, it’s an excellent way for them to tackle new challenges, build the wealth of experience required to move on to more senior c-suite positions while giving you the wealth of their outside experience; plausibly helping streamline processes and find improvements in strategy.

Of course, it won’t be easy at first. Joining a team of experts in any field as an outsider is an intimidating prospect. But, if things have grown stale, bringing in outside experience gives your company the opportunity to shake things up. This fresh talent is there to complement and learn from the existing department, so ensuring you are answering all their questions is critical.

Hiring the Right Marketer

Wondering how to find that hard to find passive talent whether that be executive recruitment, or interim management? The tml Partners team is geared towards helping you find results driven, pre-approved, board level talent. Get in touch with our representatives today.