CMO of Mozilla, Jascha Kaykas-Wolff, was interviewed recently by Marketing Week and asked how he views the role of marketing within his organisation.

“Marketing is a horizontal service inside an organisation. We’re responsible for understanding everything that’s happening across the whole business. So you have to think about marketing as a business within the business…if you’re going to make an investment in technology or marketing programmes you have to present it as a business case, because that’s the language of the boardroom.”

The role of marketing within most organisations is broadening and elevating, as we have looked at in our previous article, The Rise of the CMO. Forward-thinking CMOs such as Mr Kaykas-Wolff are embracing this elevated status and using their roles to drive the organisations for which they work forward.

Now more than ever, recruiting organisations need to ensure that their next marketing leader has the business acumen and personal qualities to be able to run a department that substantially contributes to business success. Mr Kaykas-Wolff highlights the importance of being able to “create an infrastructure first” that is “defined in a way that will let you scale”.  When creating job specifications, start from scratch and assess where the right CMO could take your organisation, rather than basing recruitment strategies on previous roles and traditional marketing responsibilities.

tml Partners – specialists in marketing recruitment.

Source:
https://www.marketingweek.com/2016/11/28/mozilla-cmo-run-marketing-like-business/