Creativity, long the focus of any marketing recruitment search, is now moving aside as a top skill in favour of technical acumen.
Marketing leaders who were speaking at Marketing Week Live on 8th March agreed that at all levels of the profession, marketers need to focus more on data and tech for a business to progress.
We have seen from our experience that creativity is still an important skill for marketers, but digital experience is what will set a marketing leader apart, and allow a business to gain advantage in highly competitive marketplaces.
The four key areas that marketers should focus on in this technological age, as identified at Marketing Week Live, are leadership, functional skills such as CRM, channel skills and data literacy. This is quite a shift from the traditional skillsets of marketing leaders, but it is what many recruiting firms are looking for.
Liz Curry, Business Planning and Process Manager at Comic Relief, highlighted the most important consideration for any marketing leader: “it is important you think about what you enjoy. There is no point trying to make yourself a data scientist if you hate maths or statistics. It’s important to look at what an organisation needs as well as what you need”.
Source:
https://www.marketingweek.com/2017/03/08/marketing-creativity/
