A recent report from The Association of Professional Staffing Companies (APSCo) has highlighted that marketing positions accounted for an increasing percentage of all available jobs in 2016.
Overall, marketing vacancies remained relatively stable across the year, at around 2,100 per month, but owing to a fall in the overall number of professional vacancies, marketing jobs as a percentage of all vacancies increased by 17% year on year. At tml Partners we have seen this trend first hand. Businesses that might once have seen marketing as a non-pivotal business function are recruiting now more than ever to maintain or strengthen their position in the market, even in the wake of uncertainty post-Brexit.
The CEO of APSCo, Ann Swain, comments “the explosion of digital media in recent years means that it is now absolutely crucial that brands manage their reputation in real-time, or risk losing share of voice in their respective markets”.
There were certain sectors highlighted in the report that experienced greater growth in marketing vacancies than others, namely the insurance and pharmaceutical sectors. Swain commented on this trend: “it’s interesting that the growth in marketing roles is highest in the insurance and pharma sectors, as these are areas where differentiating an organisation from competing brands is arguably most difficult – businesses in these sectors have traditionally promoted similar USPs and Employer Value Propositions. I don’t think it’s any coincidence that these are also sectors where our members are witnessing some of the most acute talent shortages”.
Source:
tml Partners – specialists in marketing recruitment.
