Today marks a significant milestone in the tml journey.

After a decade of building a brand grounded in trust, deep expertise, and a specialist focus on marketing leadership, we’re proud to launch the next chapter of our story — a bold new brand identity that reflects who we’ve become and where we’re heading.

We’ve evolved alongside our clients, who continue to push the boundaries of what marketing leadership looks like. As their businesses have grown, globalised and transformed, so too has ours. We’ve broadened our reach, deepened our expertise, and expanded the scope of roles we support – across commercial, product, digital and communications leadership in Europe, North America and beyond.

But one thing hasn’t changed: our belief that the best brands evolve with their customers.

Built to be Unmistakably tml

It’s easy to blend in. The executive search industry is full of sameness – templated websites, similar messages, forgettable visuals. We’ve taken a different path.

Our new brand identity has been designed to be unmistakably tml. It’s confident, elevated, and modern. It builds on our distinctive visual foundations – bold typography, refined colour, and purposeful design – while introducing a flexible new graphic system. The abstract doorway motif is designed to symbolise movement, transition and possibility – a nod to the journeys our clients and candidates are on, and the part we play in helping them unlock new potential. It represents optimism, curiosity and change – all values that sit at the heart of what we do.

Specialists Who Know Your World

We’ve also clarified our promise: we are specialists who know your world.

This isn’t a strapline – it’s a belief system. One that’s grounded in our sector expertise, our embedded community approach, and the trust we’ve built by consistently delivering quality. The new positioning “Find the difference only a specialist can see” reflects the value we add: the unseen insight, the nuanced judgement, and the strategic partnership that comes from truly understanding our space.

It’s this clarity of focus – and commitment to excellence – that sets us apart from generalist search firms.

A Strategic Investment in Our Future

This rebrand is more than a visual refresh – it’s a strategic investment in the future of our business.

As we continue to scale, our ambition is to remain rooted in the values that got us here – deep expertise, meaningful relationships, high standards, and genuine partnership. 

A Collective Effort

A huge thank you to everyone who has contributed to this brand strategy – especially Liam Masters for his unwavering focus, and the brilliant team at AddMustard. Your work has been exceptional, and your partnership invaluable.

We’re incredibly proud of what we’re building – and of the platform this gives us to deliver even more value to our clients, candidates and colleagues.

With a refreshed identity, a future-fit platform, and a clear vision for the next decade — the next chapter of tml starts now.

Come and explore our new look at www.tmlpartners.com

Let’s get to work.