tml Partners are proud to have partnered with ATP Tour in the appointment of their Editorial Director.
ATP Tour is the global governing body of the men’s professional tennis tour, staging tournaments around the world throughout the year and bringing the sport’s leading athletes to fans across every major market. Its digital platforms sit at the centre of how the Tour builds its brand, engages fans and drives commercial growth, making the quality of its editorial leadership a genuinely strategic appointment.
The Challenge
ATP Tour needed an Editorial Director to lead its global editorial strategy: growing brand visibility, boosting fan engagement and driving commercial growth across its digital platforms. The role carried a wide remit, setting the editorial calendar, directing content planning and defining platform strategy, while also overseeing daily content production, initiating storytelling projects and managing editorial teams.
The successful candidate needed to operate as both a strategic leader and a hands-on operator. They would partner closely with marketing, communications and commercial teams to promote the Tour and its athletes, develop SEO and audience engagement strategies for the website and app, and set best practice and performance benchmarks for digital editorial operations.
The Solution
Sean Tribull, Head of Sports and Entertainment at tml Partners, led the search. Sean specialises in placing marketing and commercial leaders across sport, entertainment, hospitality and leisure, giving him direct access to editorial and content leaders working inside major sports properties and rights holders. He delivered a candidate who combined senior editorial leadership with genuine digital platform experience, testing each against ATP Tour’s need for both strategic thinking and hands-on delivery.
Daniel Parker was appointed Editorial Director, ATP Tour.
Testimonial
I would thoroughly recommend Sean to anyone seeking a diligent, communicative, and efficient recruitment process. I was fortunate enough to work with him when I was looking for a new career challenge, and he impressed me with his excellent communication skills, how he kept me updated at each step, and how he adapted to my needs. He was a pleasure to work with.”
Daniel Parker – Editorial Director, ATP Tour
About tml Partners
tml Partners are specialists in Executive Search and Professional Recruitment, with access to a global network of marketing, communications and commercial leaders. Our Sports, Entertainment, Hospitality & Leisure team works with rights-holders, clubs, broadcasters, agencies and entertainment brands on senior marketing, editorial and commercial appointments worldwide.
Whether you’re seeking interim or permanent solutions, or building an entire function from the ground up, our team has the expertise to support across sectors and locations.
To learn how tml Partners can help you, get in touch.
