tml Partners, the senior marketing recruitment specialists, have recently published an in-depth report on diversity in the Marketing industry
The report, written in collaboration with our partners, VERCIDA – Diversity & Inclusion Specialists, reviews the state of ethnic diversity in marketing, how it can progress and what it means for the industry.
Marketing functions are often the voice of the customer within a business, representing their interests and sparking desire for the businesses products or services. However, the statistics from 2021, while they may have moved on slightly with the increased focus businesses place on diversity, showed that 52% of Chief Marketing Officers were women but only 13% had a racially diverse background. So, how can they communicate with a diverse audience, many of whom they cannot relate to?
The report takes a deep dive into the following themes:
- Why is diversity so important to the marketing industry?
- Why are ethnic minorities still under-represented in many businesses?
- How data collection and EDI reporting could be the answer
- What the world’s leading Chief Marketing Officers are doing to improve diversity in their organisations
This report is a companion piece to the first edition of The CMO Report.
Who are tml Partners?
tml Partners are a specialist marketing headhunter with access to a global network of marketing leaders.
To learn how tml Partners can help you or to take part in future reports and events, get in touch with Charlie Green: