In our series of 90 second interviews with marketing leaders we uncover career highlights alongside tips and learnings from some of the industry’s most successful marketers. This interview is with Andrew Dando, Head of Digital at Rolls Royce.

What is the best piece of career advice you’ve ever had?

Prioritise as if your life depends on it and do not try to please everyone. It helps to get the right things done without burning out your team.

What has been the most influential impact on your leadership career and why?

The fact that I have worked in three countries, with people from all around the world. It brings a diversity of thought that teaches you more than any book or course can.

What career advice would you now give to yourself 10 years ago?

I would tell myself to enjoy the ride and be in the moment more. The last 10 years of my career have been brilliant, but sometimes I have been too focused on what would come next.

What is the biggest challenge you think you and your industry peers will face in the next five years?

To resist the urge to simply and lazily follow the fads of technology rather than base decisions on the foundations of your strategy. This is not a new challenge, and there is real value on the way with some of the new tech out there, but we cannot forget the basics of what we do.

What’s the toughest interview question you’ve ever asked or been asked?

Where are you going to bring the most value to this team? It is simple, but highlights a lot about the person you are interviewing. The question works just as well when asked by the interviewee.

Who is your business hero and why?

My father. A teacher, a business leader and an entrepreneur.

What’s your favourite App?

I am really enjoying the FinTech apps such as Revolut and Monzo. Lots to come in this space.