Tml Partners has been exclusively retained by a leading global cross-border payments platform to appoint a Marketing Lead to drive the positioning, messaging, and go-to-market strategy for its enterprise payments business.
The organisation is a scaled, high-growth fintech operating internationally and providing critical infrastructure to businesses. With a rapidly expanding global footprint, the company is entering its next phase of growth and is seeking a customer-centric marketing leader to help shape its enterprise narrative.
This is a high impact role turning deep customer insight into compelling commercial stories. Sitting at the intersection of product, customer insight, and revenue, you will play a pivotal role in accelerating enterprise adoption of the platform.
Reporting into senior international leadership, you will partner with teams across the business and define how the platform is positioned in market and how its value is articulated across the enterprise buying journey.
Who We’re Looking For
We are seeking a seasoned product or go-to-market marketing leader with deep expertise in Payments, Financial Services, or complex B2B fintech environments. You will bring a strong track record of driving measurable growth in enterprise contexts and the ability to balance strategic thinking with hands-on execution.
You will be highly customer-centric, product minded, and comfortable operating in fast-paced, international organisations. Crucially, you will be able to build credibility with senior stakeholders and bring them on the journey of your marketing strategy.
If you are a proven marketing leader ready to shape the narrative of a global payments platform and drive the next phase of enterprise growth, we’d love to hear from you.
Key Responsibilities
Strategic Positioning & Messaging:
Own the development of clear, differentiated positioning and messaging for the company’s cross-border payments platform, translating complex payment infrastructure, compliance, and technical capabilities into tangible business outcomes for enterprise customers.
Go-to-Market Leadership:
Design and execute end-to-end go-to-market strategies for new product launches, feature releases, and market expansion initiatives, ensuring strong commercial impact and consistency across all customer touchpoints.
Customer & Market Insight:
Develop a deep understanding of enterprise customer segments, pain points, and buying behaviours across industries. Leverage qualitative and quantitative insights, competitive intelligence, and market trends to inform strategy and messaging.
Sales Enablement & Commercial Impact:
Partner with business development and sales teams to create high-impact enablement materials and ensure they are fully equipped to articulate value propositions effectively and drive pipeline growth.
Performance & Measurement:
Define success metrics and KPIs for marketing initiatives, track performance, and use data-driven insights to continuously optimise execution. Regularly report impact and progress to senior stakeholders.
