A Nasdaq-listed global software leader, renowned for providing the foundational technology that powers high-stakes digital experiences, is seeking a strategic Marketing Manager to spearhead its government-focused growth. This organisation is a trusted partner to millions of users worldwide, offering a sophisticated data management platform that enables complex organisations to harness the power of artificial intelligence and machine learning. This role sits within a dedicated subsidiary focused on the public sector, offering the agility of a specialist team backed by the immense resources and stability of a world-class technology powerhouse.
Reporting into senior leadership, the successful candidate will own the end-to-end marketing strategy for the federal market. This is a highly collaborative position that requires working closely with product, sales, and government affairs teams to translate intricate technical capabilities into compelling narratives that resonate with public sector buyers. You will be responsible for designing and executing integrated, multi-channel campaigns that navigate the nuances of government procurement cycles and legislative trends. From high-level executive briefings and large-scale industry events to targeted digital demand generation and account-based marketing, your work will directly influence the pipeline and the brand’s standing within the federal ecosystem.
Beyond execution, this role demands a sharp analytical mind to monitor campaign performance and optimise tactics based on real-time market data. You will act as a subject matter expert, educating internal stakeholders on evolving market conditions and regulatory changes while ensuring all messaging is both impactful and compliant. By managing external agencies and partnering with corporate communications, you will elevate the firm’s thought leadership and ensure that the value of their data management solutions is clearly articulated to senior government decision-makers.
The ideal candidate will be a marketing professional with a deep understanding of the business-to-government and B2B technology landscape. They will possess a proven track record of delivering successful field and digital campaigns within the public sector and will be comfortable navigating the complexities of federal compliance and agency missions. Exceptional communication skills are essential, as is the ability to lead cross-functional projects in a fast-paced, matrixed environment. The successful applicant will be someone who thrives on building creative, differentiated concepts and has a passion for seeing the tangible impact of technology on public services.
