Towards the end of 2020, tml Partners co-hosted a virtual CMO roundtable with Introhive on the changing landscape of client relationships in the professional services sector, and the impact and importance of data on this key area of business development.
Read the full report here.
Ryan O’Sullivan, Director of Introhive’s professional services team, kicked off the discussion by sharing findings from his doctorate research on client relationships.
The discussion then opened up to the group and five main themes came out around client relationships:
- Challenges of the shift online
- The importance of data and how to use it
- Effects on the marketing profession
- How to win out in the digital world
- What does the future hold?
Read the full report here.
