In partnership with Clear M&C Saatchi, we recently hosted a webinar where we discussed the three key areas food, drink and consumer goods marketers need to focus on to find growth in 2021.
We shared some valuable perspectives on what’s next from some of the leading voices in FMCG/CPG marketing.
View the report from the event here.
View the webinar recording:
We discussed:
- How to go about creating a long term, holistic vision for your category in a completely changed retail context.
- Whether to diversify or rationalise your portfolio – and how to balance both to navigate a path to growth.
- How to ensure that you show up in home in a memorable and effective way in a world of identikit D2C strategies and bland cardboard boxes…
This webinar featured:
Mark Killey – Board Director & Head of Offer at Clear M&C Saatchi
Emma Calder – Senior Consultant & Head of FMCG markets at tml Partners
Steve Monk – Business Unit and Marketing Director at Pladis Global
Ana Sanchez – VP Consumer Division EMEA at McCormick
Michael Benson – Marketing Director at Church & Dwight
Valerie Breitholle – Consumer Excellence, Product Development at Mondelez International
