Transforming SailGP’s Communications Function

Case Studies
SailGP Logo on a black background for tml Partners

tml Partners Secure Two Hires for SailGP’s Communications Team

SailGP, renowned for orchestrating the world’s most exhilarating on-water racing events, sought to enhance their communications team amidst their global expansion. Their annual championships, featuring elite national teams, embody a fusion of high-technology and high-speed sailing, set against iconic backdrops worldwide. Beyond the thrill of competition, SailGP is driven by a vision to become the leading sustainable and purpose-driven sports and entertainment platform.

The Challenge

SailGP were on the lookout for top-tier candidates to join the communications team and spearhead their communications strategy. The goal was to drive global visibility and awareness, seamlessly integrating their sustainability mission into their broader narrative. Initially, the focus was on securing one candidate for a pivotal role within the communications team.

The Solution

Izzy Huddart and Carlie Walker from tml Partners, specialists in senior commercial, marketing and communications roles within the Sports and Entertainment sector, engaged with Jon Massie, SailGP’s Chief People Officer. Through comprehensive discussions, they gained an intricate understanding of the unique requirements and aspirations for the communications function at SailGP.

Izzy and Carlie leveraged their extensive network of communications professionals to produce a shortlist of potential candidates to support SailGP.

The Outcome

The search yielded two exceptional candidates, both of whom exhibited the skills and vision necessary to advance SailGP’s communications efforts. Initially intending to hire one candidate, SailGP was so impressed by the calibre of the presented individuals that they decided to expand the team, creating roles for both candidates: Head of Strategic Communications and Head of Communications (EMEA).

Jon Massie, Chief People Officer at SailGP, commented: “Having heard good things about tml Partners through my network and colleagues, we decided to ask Izzy and Carlie to assist us with these critical positions. This was my first time working with tml Partners, and their professionalism and ability to understand our company and find the right fit of candidates was very impressive. The calibre of candidates they put forward to us was very high and spot on for our requirements, and we actually ended up employing two of them for two roles within our company instead of one! I wouldn’t hesitate to work with Izzy and Carlie again in the future”.

Successful candidate Laetitia Redbond, Head of Strategic Communications, added: “The team at tml were professional and personable; it was a pleasure working with tml throughout my recruitment process. They were knowledgeable and incredibly supportive throughout and I wouldn’t hesitate to recommend their team”.

Jamie Clarke, Head of Communications (EMEA), said: “I was so impressed with tml throughout the recruitment process and Carlie and Izzy were always on hand to provide any guidance or support. It was seamless and I couldn’t praise tml highly enough.”

About tml Partners’ Sports and Entertainment Team – Specialist Headhunters

tml Partners source senior commercial, marketing and communications hires for the world’s most ambitious companies. From the Sports and Entertainment team, Carlie Walker and Izzy Huddart support global sports brands, governing bodies, rights holders, and sports agencies to find the right talent to support their growth.

To learn how the team at tml Partners can help you find the right commercial and marketing talent, please do get in touch with Izzy Huddart:

+44 (0) 203 909 8629
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tml Partners are executive marketing recruitment specialists

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