Marketing recruitment specialists, tml Partners, are delighted to have partnered with the leadership team at Odgers to source their interim Marketing Automation & CRM Lead.
Odgers is a preeminent global executive search and leadership advisory firm, renowned for identifying and developing the leaders who shape the world’s most influential organisations. With a presence in over 30 countries, they provide high-calibre recruitment services across the private, public, and non-profit sectors.
The Challenge
In a sector defined by high-touch relationships and sophisticated stakeholder management, Odgers recognised a strategic opportunity to further institutionalise their digital engagement. The firm required a specialist who could bridge the gap between technical infrastructure and high-level marketing strategy on an immediate basis.
The brief was to identify a senior expert capable of taking instant ownership of the Marketo platform and its integration with Salesforce, having an immediate impact. This was the first automation specialist the business had sought, and the board wanted a leader who could rapidly optimise complex workflows, ensure impeccable data integrity across Odgers and Odgers Interim, and deliver highly personalised, targeted campaigns. Given the time-critical nature of the requirements, the successful candidate needed to demonstrate the ability to drive revenue through sophisticated lead lifecycle management and support Account-Based Marketing (ABM) pilots tailored for a C-suite audience from day one.
The Solution
Initially, Odgers were unsure of the level this role would sit, and hadn’t had much luck in the search so far. As such, Naomi Hamilton, Head of Interim Talent and Operations at tml Partners, worked closely with the Operations and Marketing leadership team at Odgers to develop a comprehensive understanding of the firm’s digital maturity and immediate growth ambitions to advise.
The brief was refined to bring in a six-month interim placement, meaning the search was focused on high-impact professionals with deep technical expertise and a strategic mindset. The search prioritised candidates who possessed both the analytical rigour to interpret campaign data and the communication skills to manage senior internal stakeholders without a lengthy onboarding period.
Leveraging an extensive network of pre-vetted marketing technology professionals, tml Partners conducted an agile, targeted search for individuals proficient in the Salesforce-Marketo ecosystem with a proven track record in dynamic content and segmentation. Following an efficient selection process, Odgers successfully appointed a specialist who stood out for their ability to translate complex data into actionable insights and their commitment to driving immediate engagement through A/B testing and campaign optimisation.
This high-impact interim placement has enabled Odgers to rapidly refine their digital outreach, ensuring that their marketing automation efforts are best-in-class.
Testimonials
Charlotte Nicholl, Partner, Head of Operations & Marketing at Odgers commented:
We engaged tml Partners following a difficult search for a marketing automation specialist. They understood the brief and produced a high-quality shortlist in a week. Naomi was efficient, the process went from brief to appointment in a month. I would be delighted to work with Naomi and tml Partners again.”
Jamie Webb, the placed candidate, added:
Naomi was incredibly supportive in finding my next role. Her communications were clear and timely, and I would strongly recommend working with her / tml Partners. Thanks again for the help!”
About tml Partners: Specialists in Interim Marketing and Commercial Roles
tml Partners are specialists in permanent and interim recruitment with access to a global network of commercial, marketing, communications, brand, product and digital leaders. Our team work with businesses ranging from fast-growth challenger brands to blue-chip organisations to develop their in-house teams.
As one of the world’s leading commercial and marketing recruitment businesses, we can support whether you’re seeking interim or permanent solutions. Our team has the expertise to support across various sectors and locations.
To learn how tml Partners can help you, please get in touch.
