Marketing Headhunters, tml Partners, Source AGILA’s New CMO
AGILA, a subsidiary of Pinnacle Pet Group (PPG), is Germany’s leading provider of pet health insurance, serving over 400,000 pets annually.
With a reputation for exceptional customer service and high-coverage policies, AGILA has been a trusted partner to pet owners for nearly 30 years. As part of Pinnacle Pet Group, which is backed by JAB Holding Company, AGILA is central to the group’s mission of becoming the largest pet insurance and health services platform globally.
The Challenge
AGILA sought an exceptional Chief Marketing Officer (CMO) to drive its ambitious growth agenda in Germany and across Europe. This role required a proven performance marketing leader with expertise in scaling brands, driving customer acquisition, and leveraging digital strategies to expand market share. The appointed candidate needed to blend strategic acumen with a data-driven, hands-on approach to optimise marketing operations in a fast-paced, scale-up environment.
The Solution
tml Partners, an executive search firm renowned for their expertise in senior marketing appointments, were tasked with identifying a high-calibre leader for this transformative role. Led by David Zaranka and Malisha Patel, the search process focused on professionals with deep knowledge of the German market, a track record of driving significant revenue growth, and experience in scaling high-performing teams.
Leveraging their extensive network and nuanced understanding of the local talent market, tml Partners delivered a shortlist of outstanding candidates who combined digital expertise, strategic leadership, and the ability to thrive in high-growth, consumer-focused organisations.
A Strategic Appointment Accelerating AGILA’s Growth
The successful appointment of the Chief Marketing Officer has enabled AGILA to significantly enhance its marketing strategies, particularly in digital and performance marketing. The CMO is spearheading initiatives to increase customer acquisition and retention, drive innovation in affiliate and partner marketing, and elevate the AGILA brand in Germany and beyond.
The CMO is instrumental in positioning AGILA as a key growth engine for PPG’s European operations, advancing its mission to transform the pet care ecosystem.
Candidate Testimonial
“David was very well informed, sharing details of the role with profound documentation which enabled me to prepare extraordinarily well for interviews with key stakeholders. Throughout the fast paced interview process, David was an outstanding partner, always available for questions, giving me great advice for preparation and possible questions. I especially valued David’s professional experience, profound knowledge, supportive attitude and enjoyed working with him on this project. And I am happy to say that also with his support I won the position. Thank you so much!”
Erika Siebeneck, Chief Marketing Officer, AGILA
About tml Partners: Specialist Headhunters for Commercial Roles
tml Partners are specialists in Executive Search with access to a global network of commercial, marketing, communications, brand, product and digital leaders. Our team work with businesses ranging from fast-growth challenger brands to blue-chip organisations to develop their in-house teams.
Whether you’re seeking interim or permanent solutions, our team has the expertise to support across various sectors and locations.
To learn how tml Partners can help you, get in touch with David or Malisha:
- David Zaranka – Manager, German Market Lead – david.zaranka@tmlpartners.com
- Malisha Patel – Manager, Financial Services Lead – malisha.patel@tmlpartners.com
