Are you ready to join a purpose-led organisation at an exciting stage of its customer engagement journey? This is an opportunity to play a pivotal role within a growing organisation operating in a regulated environment, where customer understanding, engagement and experience are at the heart of its future ambitions.
This a key hire within the marketing team, responsible for shaping and delivering a customer-centric CRM strategy that drives engagement across the entire customer lifecycle. This is a hands-on role, combining strategic thinking with day-to-day execution, where you’ll own everything from audience segmentation and customer journeys to campaign delivery, HubSpot optimisation and performance reporting. Working closely with Customer Success, Digital, Brand and senior stakeholders, you’ll ensure customer insight is embedded into every marketing decision and communication.
You will be a strategic and hands-on marketer focused on strengthening customer engagement and building best-in-class CRM capabilities:
Audience Strategy & Customer Insight: Developing a deep understanding of customer segments through behavioural data, industry trends and customer signals, translating insight into effective segmentation, targeted messaging and lifecycle communications.
CRM Strategy & Lifecycle Marketing: Owning the planning, execution and optimisation of customer-led CRM programmes, designing customer journeys that improve engagement, adoption and advocacy across multiple audience groups.
HubSpot Ownership & Marketing Automation: Acting as the operational owner of the HubSpot platform, embedding best practice across customer data management, segmentation, automation and governance, while leveraging emerging AI capabilities to improve efficiency and customer engagement.
Campaign Performance & Optimisation: Building reporting frameworks and dashboards focused on customer engagement, analysing behavioural data to continuously test, refine and improve campaign performance, messaging relevance and customer experience.
Cross-functional Partnership: Collaborating closely with Customer Success, Digital, Brand and wider business stakeholders to ensure customer needs are represented across campaigns, communications and strategic marketing initiatives.
If you are an experienced B2B customer marketer with a strong background in CRM and lifecycle marketing within a regulated industry such as Financial Services, Insurance or Telecommunications, this is an outstanding opportunity to make a tangible impact. You’ll bring significant hands-on experience with HubSpot, customer segmentation, marketing automation and data-driven campaign optimisation.
The successful candidate will thrive in a collaborative, agile and purpose-driven culture where innovation, customer focus and continuous improvement are highly valued. This is an opportunity for a commercially minded marketer who enjoys balancing strategic thinking with hands-on delivery, embraces new technologies including AI, and is passionate about creating meaningful customer experiences.
