A prestigious and rapidly expanding professional services firm is seeking a dynamic Demand Generation – Campaign Manager to spearhead its growth initiatives. Following a period of significant evolution and strategic investment, the organisation has established itself as a forward-thinking challenger in the advisory space. This role sits within a highly integrated marketing and communications function that is central to the firm’s commercial success. The successful appointee will play a pivotal part in shaping the brand’s market presence and driving high-value engagement across a diverse portfolio of specialist consultancy services.
Reporting to the Head of Digital and Acquisition, the Demand Generation – Campaign Manager will take full ownership of the strategy and execution of multi-channel campaigns designed to build a robust pipeline of new business opportunities. This is a highly collaborative role that requires working in close alignment with divisional leaders and the wider bid team to ensure marketing efforts translate into tangible commercial growth. You will be responsible for the end-to-end campaign lifecycle, from initial market research and audience segmentation to the creation of compelling digital assets and the management of sophisticated lead-nurturing workflows. By leveraging a mix of content-led marketing and performance-driven advertising, you will attract and engage a sophisticated client base within complex, regulated environments.
A significant portion of the role involves the technical optimisation of the sales funnel. This includes managing marketing automation tools to streamline processes and implementing rigorous data analysis to refine campaign performance. You will be tasked with interpreting complex metrics to make informed, data-driven decisions that improve conversion rates and enhance the overall customer journey. The position offers a high degree of autonomy to innovate, allowing you to identify emerging trends and deploy creative solutions that differentiate the firm from traditional competitors.
The ideal candidate will be a seasoned marketing professional with a sophisticated understanding of the business-to-business landscape, particularly within financial or professional services. You will possess a comprehensive background in managing complex demand generation programmes that span SEO, PPC, social media, and email marketing. Your expertise should include a deep familiarity with CRM systems and automation platforms, coupled with the ability to ensure all output remains compliant within a regulated framework. Beyond technical proficiency, the role requires a strategic thinker who can navigate a fast-paced corporate environment and build trusted relationships with senior internal stakeholders.
