4 August 2023
1 min read

The Impact of AI on B2B Marketing – CMO Roundtable

Liam Masters
Author
Marketing recruitment specialists, tml Partners, recently hosted an exclusive roundtable to discuss the impact of AI on B2B Marketing

Attendees were invited to discuss key challenges and opportunities from AI’s use in B2B marketing. The following key themes were explored:

  • How AI is used and perceived by Global CMOs

  • The effect it will have on productivity & customer-centricity

  • Changes to the structure of the marketing function moving forward

  • How AI will affect staff acquisition and specialist roles

We were joined by marketing leaders from companies such as Elsevier, Microsoft, Pulsant, Hogan Lovells, AlixPartners and Rightpoint amongst others.

Download the report

 

Who are tml Partners?

tml Partners are marketing recruitment specialists with access to a global network of marketing leaders.

To learn how tml Partners can help you or to take part in future events, get in touch with David Zaranka:

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