Read the full report here.

tml Partners recently hosted a roundtable discussion bringing together CMOs and BD Directors from across professional services.

We were joined by Jamie White, Founder of strategy and brand consultancy Overture London, who kicked off a provocative and engaging debate on how our world of work is changing and why we are embracing the Gig-Economy.

Jamie began by setting the scene: The world of work is changing, jobs are more transient, they are not for life. We are seeing many more independent workers who are contracted when needed. People are also running their businesses differently – take Uber and AirBnB as examples. Correspondingly people are finding jobs through non-traditional methods.

What is the impact of all this? Productivity is going up but wages have stayed the same. People are prioritising differently and businesses are taking advantage of new efficiencies.

In this world of disruption, of fractional working, of technology, how are our roles affected?

Traditional roles are changing and marketing, which is at the forefront of change, is really feeling the impact. CMOs have the shortest average tenure among their corporate counterparts, an average of just 18 months compared to 9.1 years for a CEO and 5.1 years for a CFO (The Time/Raconteur Special Report, June 2018).

Following Jamie’s introduction, the debate opened around the table as we explored how professional services firms are successfully adapting to this new business landscape.

Read the full report here.