We are delighted to share the report from our latest roundtable spanning services and technology. At this event, we brought together B2B marketing leaders to discuss the rise in Account Based Marketing (ABM) and how this has impacted the skillset needed within marketing teams.

Download the report here.

Below you can listen to David Price who introduces the panel and Nicky Briggs, our Moderator on the day from Forrester, sets the scene.

ABM has become a key investment area for many CMOs across the B2B landscape, heightened by a drive towards better client engagement and retention.

We brought together B2B marketing’s foremost leaders in ABM, and CMOs investing in their ABM journey, gaining different insights on how best to overcome the challenges and thrive when looking to develop an ABM programme.

• Nicky Briggs – VP, Principal Analyst, Demand and Account Based Marketing, a guest speaker from Forrester
• Francesco Federico – UK CMO, JLL
• Judy Wilks – ABM Content Lead, Autodesk
• Susan McKay – CMO, TMF Group

For more information, please don’t hesitate to get in touch with David Price.