Making sense of the big shopper shift

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Helping consumer goods and retail brands find the clarity to grow in ’21

In our online roundtable co-hosted with Clear M&C Saatchi, we focussed on Consumer Goods to understand the forces of change which are creating chaos – with a particular focus on the dramatic change in shopper behaviour we’ve seen in the last 12 months.

We were joined by three outstanding panellists who helped us to examine how shaping forces have fundamentally shifted retail priorities as a result of the pandemic – and which forces leaders should be looking at to drive future growth.

We also chatted through how new consumer needs are spurring the demand for rapid innovation and new product development as we see categories get disrupted and reshaped in a matter of months and finally, we underlined the importance of how to actually create and execute an adaptive strategy inside the organisation.

The webinar was hosted by Geraint Jones the Global Marketing Director at Clear and Emma Calder, Senior Consultant at tml Partners.

 

View the webinar recording:

The panel included:
  • Maria Ellis – Vice President, Marketing and Innovation at McCain Foods
  • Sue McVie – Managing Director of Oakhouse Foods, Director DTC & Accelerator Businesses at Kerry Foods
  • Waseem Haq – Board Advisor to tech start-ups and Head of Digital at Morrisons
  • Rhonda Hiatt – Chief Strategy Officer at Clear M&C Saatchi

 

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