tml Partners works in partnership with specialist Insurance business MedPro International to appoint first Head of Marketing

Case Studies

Medical practitioners worldwide, work tirelessly to keep us all safe but from time to time face difficult situations themselves with patients and law/regulations. As a result, they often need to protect themselves against such situations, and do this through specialist medical malpractice and indemnity insurance. Many countries are also seeing a rise in private medical practices. Private medical practitioners need this insurance protection as they aren’t protected in the same way that practitioners working for public sector bodies like the NHS are.

MedPro International is the International underwriting division of MedPro Group, which are a Berkshire Hathaway Company. MedPro Group was one of the first providers of healthcare liability insurance in the US and has protected the assets and reputations of the healthcare community since 1899. With more than 300,000 clients, MedPro International is the national leader in customised insurance, claims and patient safety & risk solutions for physicians, surgeons, dentists and other healthcare professionals, as well as hospitals, senior care and other healthcare facilities. They are UK’s only medical indemnity insurance provider that offer private practice consultants the choice between occurrence indemnity insurance and claims-made indemnity insurance policies.

MedPro understand the importance and pressure their customers and clients face and work with distribution partners to deliver solutions that help healthcare providers and medical practice consultants address risk so they can focus on their missions.

For more information visit https://medpro.international

The US-based business recently expanded their operations internationally and as such the business was  looking to appoint a new Head of Marketing & Sales to support their customers in the UK and Europe.

The Head of Marketing & Sales role would be the first in-house senior marketing hire and a critical contributor to the growth of business by driving their marketing agenda and bringing a strategic, creative and customer-led approach. Reporting into the President of MedPro, Rhonda Buege, this person would also work closely with the senior leadership team across MedPro International and the broader MedPro Group.

tml Partners were introduced to Rhonda by another CMO in the B2B Insurance sector, who is a good contact of the business. Malisha Patel and Emma Morrison of tml Partners met with Rhonda to understand the complexities of the business’ unique structure and the exciting journey they are on.

After speaking with Rhonda, it was clear they were looking for a highly seasoned marketer who would be the marketing SME, acting as a consultant to drive integrated marketing strategies aligned to business objectives and support the full customer journey. Most importantly, the successful candidate would have strong experience and history in the healthcare sector, in order to drive creative programmes that resonate with a variety of predominantly B2C and some B2B audiences (medical consultants and practitioners). This person would develop engaging propositions, deliver creative content and campaigns, and enhance the business’ digital presence in order to drive customer relationships, as well as putting in place sophisticated measurement tools to identify and improve ROI and marketing success.

As a new senior appointment in the business, cultural fit was going to be key. The individual would need to align to the company values and be a skilled communicator in order to engage internal stakeholders as well as external partners. This person would bring a highly commercial approach to the firm’s customer market strategy and demonstrate the confidence to influence at all levels, whilst being mindful of the firm’s ambitions, risk appetite and regulations.

Malisha Patel has a strong network of marketing contacts across the insurance network and the wider business has a good pool of candidates in the healthcare and health-tech space.  As a result, Malisha was able to very quickly identify and engage a mix of profiles across insurance and healthcare, which she submitted as a shortlist for this container search project.

Sam Flew immediately stood out and was invited to interview. She is an impressive and highly capable senior marketeer with significant experience in the healthcare space targeting both B2B and B2C audiences. Having worked in the private medical sector, she had excellent experience targeting a variety of healthcare professionals. She is able to use insights to drive segmentation, and develop integrated marketing strategies and propositions that drive customer experience. Sam is highly creative and had good digital experience. At One First, she introduced digital channels to the business and integrated this into an omni-channel programme.

In the end it came down to 2 individuals, but Sam Flew impressed all the stakeholders throughout and demonstrated her expert knowledge of the companies audience group. Sam was appointed as the new Head of Marketing and started in the role on 1st November 2021.

This is what Sam had to say about her experience working with tml Partners”

“Malisha approached me about a role she was recruiting for. A role which I eventually, very happily, secured. Malisha was incredibly knowledgeable about the role, the company, the people and what they were looking for. She listened to my questions, concerns and needs and if she couldn’t already answer them, within days Malisha had come back to me with everything I needed to know. Malisha kept me informed at each stage of the journey and was available whenever I needed her throughout my interview process. I am very happy to recommend Malisha as a partner in your recruitment journey.”

Sam Flew, Head of Marketing & Sales, Medpro International

tml Partners is an international executive marketing recruitment firm specialising in board level appointments across marketing, business development and corporate communications. Malisha Patel is currently partnering with high-growth clients in financial services, namely in fintech and payments, to support the best in class development of in-house marketing, product and digital teams.

To learn more about how Malisha and the team at tml Partners can support the growth of your marketing function please get in touch at malisha.patel@tmlpartners.com

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