tml Partners Supports Nomad Foods with Media and Digital Performance Roles

Case Studies

Nomad Foods is the market leading frozen foods company across Western Europe.  They produce, market and distribute brands across 17 countries with a portfolio of leading frozen food brands that includes Birdseye, Iglo, Findus, Aunt Bessie’s, Goodfella’s, La Cocinera and Lutosa.

Emma Calder was approached by Nomad Foods to act as a recruitment partner to help with their urgent need for a Global Media Planning professional and a Digital Performance expert.

Both roles were brand new to the business and had come about as a result of the huge growth of Nomad Foods and a need to future-proof media performance going forwards and standardise and re-platform websites across the Nomad estate.

The core purpose of the Senior Digital Operations Manager  – reporting into a Marketing Operations Director – was to set up the digital strategy across the EMEA region. This includes developing and delivering innovative and fully optimised digital templates and supporting tools – showcasing best practise across the digital estate to EMEA markets, with a focus on website design, UX/UI, SEO, data collection & CRM, e-commerce, with particular focus on consumer activation and engagement.

The challenge with the Central Media Manager position was to find and expert in both regional planning and media buying, who had also worked in a client side FMCG or CPG environment and would be able to support a new operating model across Nomad Foods to drive media effectiveness.

tml Partners conducted an initial telephone screening followed by a thorough face-to-face interview process to ensure there was a good number of candidates shortlisted who were both technically strong, but also had a good culture fit, before presenting to the hiring team at Nomad. Feedback was provided to all candidates who interviewed and eventually tml Partners completed the recruitment process by helping to appoint Vaibhav Mehta into the Central Media Manager position and Jenner Ude into the Senior Digital Operations Manager role.

Vaibhav Mehta commented: “tml Partners has been instrumental in aligning my professional goals with the right role and also helped in securing the role which I currently love. The team at tml, especially Emma, has been very supportive and she looks after her candidates and make sure that they are well supported by all teams”.

Jenner Ude commented: “I had the pleasure of working with Emma at tml Partners who was extremely supportive throughout my interview process with my current company. She was very thoughtful, provided useful knowledge and always followed up to check in on how I was doing. Would definitely recommend anyone to work alongside their recruitment partners!”.

 

tml Partners is an international executive marketing recruitment firm specialising in senior marketing appointment up to board level, across marketing, business development and corporate communications. Emma Calder is currently partnering with high growth FMCG and Retail clients to support the best in class development of in-house marketing, innovation, communications and digital functions -working across both permanent and interim briefs.

To learn more about how Emma and the team at tml Partners can support the growth of your marketing function, please get in touch at emma.calder@tmlpartners.com

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