tml Partners continue to grow their brand in the payments space

Case Studies

We are proud to have appointed the EMEA Marketing Manager at CurrencyCloud, a leader in the B2B Payments space.

Payments are a part of our everyday! It is a sector that is constantly evolving and underpinned by innovative technology making it easier for customers and businesses to operate.

CurrencyCloud are a high-performing fintech very much in scale-up phase, who are revolutionising the global B2B payments space. Built on smart technology, they provide a tailored payments platform making it easier for businesses to move money across the world. Working with a range of clients across banking, fintechs and small to medium enterprises, the business is a provider of choice in the market including working with businesses such as Visa, Revolut and Monzo.

As we enter into yet another era of new business practices, the need to digitise, tailor and provide efficient cross-border payment solutions has increased. As such, CurrencyCloud are seeing huge demand and growth, particularly in the EMEA region. Sarah Hanafy, VP of Marketing, leads the function and has focused strategies around developing targeted lead generation programmes to capture this demand. Utilising multiple-marketing channels, with a strong content and propositions at the foundation, the business is truly marketing led.

For more information visit www.currencycloud.com

The business was looking for an experienced EMEA marketing manager to join the team, to own and drive multi-channel EMEA marketing go-to-market and lead generation campaigns. Fostering transparent but strong relationships with sales, they were looking for someone that understood the payments eco-system, and could develop propositions, sales enablement material and thought-leadership to generate demand, support conversion and in turn result in revenue.

Malisha Patel of tml Partners worked alongside the VP of Marketing, Head of Product Marketing and HR to understand the role and businesses objectives. Leveraging her network of contacts across the fintech and payments market, Malisha was able to introduce a shortlist of profiles and successfully appointed Carla Maccarini in the role.

Carla has a breadth of experience across marcomms, product marketing and content from American Express, where she worked in the B2B Corporate Payments vertical. Carla was able to marry her knowledge of the payments landscape with her marketing skills, her lead generation experience and ability to build strong relationships with sales, to showcase to the business that she was right for the role. In her addition, her enthusiasm, willingness to learn and approachable personality meant the hiring team instantly were able to build a good rapport with Carla and felt she would be an excellent fit the company culture and work well with the wider team.

Carla was on-boarded into the business at the beginning of 2021 whilst the UK remain in National Lockdown. The flexibility of home working meant Carla was able to remotely join some important new year team kick-off meetings ahead of her start date which made her transition during her first official week in the role seamless. She is settling in well and working closely with the EMEA Marketing Director, she is already having a positive impact to the business’ success in the EMEA region.

Here is what she has to say about her experience with tml:

“Over the past few months I have been working with Malisha to help me secure my next role. She was great at understanding what I was looking for and finding me the right opportunity. She gave me great insights in the job market, my industry and when the right opportunity came by she also supported me with helpful information to get ready for the interviews, shared constructive feedback and helped me negotiate the salary I was looking for. It has been a pleasure to work with Malisha and her team and I cannot recommend them enough.”

She finishes by saying:

The first couple of weeks have been great. I am soooo glad I accepted the CurrencyCloud offer

 Carla Maccarini, EMEA Marketing Manager, CurrencyCloud

 

tml Partners is an international executive marketing recruitment firm specialising in board level appointments across marketing, business development and corporate communications. Malisha Patel is currently partnering with high-growth clients in financial services, namely in fintech and payments, to support the best in class development of in-house marketing, product and digital teams.

To learn more about how Malisha and the team at tml Partners can support the growth of your marketing function please get in touch at malisha,patel@tmlpartners.com

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