tml Partners consumer division successfully appoints CMO to PE backed Medivet

Case Studies

Medivet is the largest commercial veterinary group in the UK with over 300 sites and 22 state of the art 24 hour veterinary centres. Medivet is part owned by the highly regarded private equity firm, Inflexion PE, who bought a stake in 2016 and supported an accelerated growth strategy in what is remains a lucrative market.

The business has been built on partnership model where vets become an equity partner in the group and benefit from clinical freedom whilst harnessing the support of a large commercial group functions. Partner veterinary practises leverage the groups central marketing, Legal, HR, Procurement, training and IT services and as such Medivet have made significant investments to deliver best in class solutions to all their partners.

Peter Bush and Simon Bassett were appointed by the Chief HR Officer and CEO to appoint a new Chief Marketing Officer (CMO) to the Board and lead the c.55 person directorate. The Board of Directors wanted to bring in a strategic marketing leader to deliver a more robust localised customer acquisition strategy and drive more footfall into their 300 member clinics. The marketing team needed to be restructured and a number of new specific skills needed to be added to enable the marketing capabilities and ensure effective adoption the marketing technology investment.

We were instructed to conduct the executive search in a short period of time so that there was a seamless transition from the old guard to the new.  We conducted a thorough map of the market and were able to carefully select CMO’s within our existing network to deliver a highly targeted shortlist which led to an appointment rapidly.

Mary Stuart, formally the Brand & Marketing Director at LV= Insurance and who studied Veterinary Medicine at University demonstrated the conviction and gravitas to influence the board, the marketing credentials to deliver the ambitious mandate and a true personal passion toward the veterinary industry.

 

To learn more about how Peter and the team at tml Partners can support the growth of your marketing function, please get in touch at peter.bush@tmlpartners.com

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