tml Partners Appoints First Marketing Director for Paris-Based B2B SaaS Business, Wakeo

Case Studies

Wakeo offers a SaaS platform for real-time visibility of international transport flows. Using its machine learning and artificial intelligence-based technology, Wakeo works with the world’s largest companies to help them optimize their transport flows and improve customer experience. The company has raised over $14 million and works for major international accounts such as Air Liquide, Hilti, B. Braun, Faurecia or IDA Foundation.

Wakeo approached David Zaranka of tml Partners to assist in their search for a Marketing Director, which was their first permanent marketing hire. It was an exciting role, based in Paris, with the opportunity to establish and build the marketing function of this fast-growing global B2B SaaS business.

Wakeo were looking for an individual that would be able to quickly establish themselves in this broad role, with strong experience in data-led demand generation and the ability to combine strategic work with a hands on approach.

Pauline Mack, Talent Acquisition & HR Manager at Wakeo comments, “David is a real expert in SaaS B2B, he was right on target with the suggested profiles. It was a real pleasure to work with tml – a dynamic, reactive, available and attentive team”.

Laure Damoiseau, the successful candidate, commented: “I strongly recommend David as a marketing recruiter. David approached me for a marketing leadership position and has been very supportive and proactive during the whole (successful) recruitment process. He perfectly understood my background, career aspirations and the potential fit with the position. He was always available and it was very helpful to get an external point of view during the different phases of the process. I will, with no hesitation, reach out to David in the future, should other recruiting opportunities arise”.

 

As a specialist technology marketing and product management head-hunter, David Zaranka works with leading and high growth clients to support the best in class development of in-house marketing, innovation, communications and digital functions.

To learn more about how David and the team at tml Partners can support the growth of your marketing function, please get in touch at david.zaranka@tmlpartners.com

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