tml Partners appoint the new VP of Marketing at XYZ Reality

Case Studies

XYZ Reality is the UK start-up behind HoloSite, the world’s first Engineering Grade Augmented Reality device. On a mission to eliminate 2D in its entirety and bring an industry in decline back to life, XYZ Reality is enabling construction workers around the world to build from holograms.

Named the UK’s 3rd hottest start-up and one of the Top 3 construction technology firms, XYZ Reality is focused on making the lives of all construction workers easier by democratising the skill-set, boosting productivity and closing a skills-gap.

David Zaranka was appointed by XYZ’s Chief Operations Officer Umar Ahmed to appoint a new VP of Marketing to build a successful marketing function and drive growth for XYZ Reality through generating new leads and growing brand awareness.

Umar met his chosen candidates and an offer was made to Meetal Shah. Metal is an exceptional senior level marketer with experience running global campaigns and building Marketing teams for early stage start-ups and rocketing their growth internationally.

Meetal commenting on her experience of working with tml Partners said:

“David Zaranka was really helpful and supportive during the whole process. He always kept me updated with progress and made sure that I was comfortable. I would highly recommend him.”

As a specialist technology marketing head-hunter, David Zaranka works with leading and high growth clients to support the best in class development of in-house marketing, innovation, communications and digital functions.

To learn more about how David and the team at tml Partners can support the growth of your marketing function, please get in touch at



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