tml Partners Appoint Group Head of Marketing to “Challenger” Management Consulting firm, Elixirr

Case Studies

Elixirr, the AIM listed consulting firm, have a clear vision to do things differently, typified by their latest campaign aiming to take the ‘con’ out of consulting. Proud of walking away from big ticket deals that don’t match their ethos, Elixirr are now known globally for working with some of the world’s leading brands, ranging from HSBC to DAZN and Tesla, to help their clients break away from the pack and challenge perceptions of what’s expected.

Elixirr partnered with tml Partners in 2021 to appoint a new group marketing leader, someone who was not afraid to do things differently and elevate the brand within the world of B2B, employing consumer brand methodologies and channels to drive engagement and reputation as the firm for those who want to stand out from the crowd. David Price at tml Partners worked closely with Brandon Bichler, partner and sponsor for marketing, to help the firm realise this vision.

As such it was clear that tml Parnters’ expertise across sectors and industries would become a critical component of this bold hire, as tml consistently challenged marketers’ perceptions of what was possible in their career.

After a focused and thorough search of game-changing, hyper-innovative brand marketeers, tml were able to appoint Emma Windsor into a group head of role. Emma was a great match given her experience in the FMCG and consumer sector, noticeably joining from provocative and experience-led nutrition brand Grenade, famous for some of their gorilla and above the line campaigns, including a tank rolling through the streets of London. Emma stood out from the crowd as a creative brand leader who was not afraid to try something new, and was excited by the challenge of taking a B2C brand skill set and applying it to drive differentiation as a first of its kind hire in the management consultancy arena.

Since Emma joined, Elixirr have gone form strength to strength, launching their new brand campaign alongside very slick and engaging above the line activity. It has also become a destination employer for business consultants looking to break away from the text book and clichés within the sector (and supporting the firms double digit year-on-year growth internationally). As a marketer, making a big switch from a sector she knew well to something very much outside of her comfort zone, Emma had the following to say:

“My experience with tml Partners was fantastic. David guided me through the whole process. Listened to what I wanted, found a great role fit for me, very quickly and then worked really quickly to make the interviews happen. He was supportive pre & post interview and I couldn’t recommend them more for people wanting a trusted headhunter to work with.”

Emma Windsor, Head of Marketing, Elixirr

If you’re a marketing leader interested in switching sectors or audiences and want to explore how to go about this, or a business leader looking to build a differentiated approach to marketing that makes you stand out from the competition, then please do get in touch with the team at tml Partners to find out how we can support on your journey.

tml Partners is an executive marketing recruitment firm specialising in board level marketing and communications appointments internationally.

David Price heads up the firm’s flagship Services and Technology practice, working with enterprise technology providers through to high growth start- and scale-ups, to source the best possible marketing talent to fuel growth and drive brand awareness. To learn more, please get in touch directly at

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