Retail marketing recruitment specialists, tml Partners, support Charles Tyrwhitt with the appointment of a new Marketing Director

Case Studies

Charles Tyrwhitt is a leading multi-channel British clothing retailer, specialising in men’s shirts, shoes, suits, knitwear, and accessories.

Originally founded as a mail order business in 1986 by Nicholas Wheeler, today the business is one of the fastest growing international ecommerce and retail brands. Charles Tyrwhitt now has 32 stores – 24 in UK, 7 in US and 1 in Paris, France. Globally, the business has established core international e-commerce markets in Germany, France and Australia and is exploring a number of a new growth markets. Visit –

Charles Tyrwhitt partnered with Charlie Green at tml Partners, to carry out the search for a new Marketing Director. Reporting to the CEO, the Marketing Director will lead and develop their customer marketing strategy. Managing an omni-channel team of 20, the role will be at the centre of maximising new customer acquisition and retention strategies – incorporating traditional print direct marketing to online acquisition and eCRM channels. The role will be accountable for delivering direct sales revenue whilst reducing cost per acquisition within core markets, and supporting the launch of the brand into new direct territories.

“We have had a great experience engaging with Charlie Green and tml Partners, to support Charles Tyrwhitt with a high priority search for our new Director of Marketing. Charlie presented an excellent shortlist quickly and supported us with an effective process to ensure we found our perfect candidate. He is well networked with CMOs and marketing directors across the retail, eCommerce and fashion sectors; and was quick to understand the importance of our culture as well as the technical requirements of our search. Charlie’s approach is both friendly and highly effective and we look forward to working with tml Partners again in the future.”
Sam Shaw, Recruitment Specialist, Charles Tyrwhitt

Cathy Berman joins Charles Tyrwhitt as Marketing Director. With deep experience in eCommerce, marketing and general management, Cathy holds a proven track of delivering growth across the retail sector and a range of industries.

“Charlie from tml Partners has been a pleasure to work with. I found him professional, communicative and direct. I wouldn’t hesitate to recommend him and tml Partners.”
Cathy Berman, Marketing Director, Charles Tyrwhitt

tml Partners is an international executive marketing recruitment firm specialising in senior appointments across marketing, digital and corporate communications. Charlie Green and the team are currently partnering with high growth brands to support the development of in-house Marketing, Communications and Digital expertise.

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