Commercial headhunters, tml Partners, are delighted to have partnered with the team at Clinical Partners to source their new Sales & Marketing Director
Clinical Partners is one of the UK’s leading independent providers of mental health services, employing more than 700 clinicians and staff nationwide and delivering care through both NHS partnerships and private channels. Following rapid growth driven primarily by NHS neurodevelopmental assessment services, the organisation is now entering a pivotal strategic phase, shifting focus toward scaling its direct-to-consumer and private revenue streams and building a nationally recognised consumer mental health brand. The business is dedicated to increasing access to high-quality care through a nationwide network of specialists.
The Challenge
This was a highly critical leadership appointment at an important inflection point in the company’s evolution. Clinical Partners required a senior commercial leader capable of reshaping a historically communications-led marketing function into a performance-driven, revenue-accountable growth engine.
The successful candidate needed a rare combination of experience: proven expertise in scaling B2C or D2C growth in regulated sectors, deep performance marketing capability, and the commercial credibility to operate at executive level within a complex healthcare environment. Equally important was the ability to lead organisational change, build high-performing teams, and align marketing activity directly with measurable patient acquisition and revenue outcomes.
Given the strategic importance of the hire, the business partnered closely with Emma Calder at tml Partners to run a highly targeted, insight-led search focused on precision, cultural alignment, and long-term leadership potential.
The Solution
Emma Calder, Head of the Consumer practice at tml Partners, led a focused executive search process, working closely with the Clinical Partners leadership team to refine the success profile. This ensured total clarity around commercial accountability, leadership expectations, and the transformation agenda required to accelerate consumer revenue growth over the next three years.
Leveraging tml Partners’ senior commercial and marketing leadership network across healthcare, regulated services, and consumer sectors, Emma delivered a tightly curated shortlist of candidates with proven experience driving measurable growth through demand generation, digital acquisition, and customer funnel optimisation.
Ryan Vince quickly emerged as the standout candidate, bringing extensive experience leading commercial marketing, digital, and customer functions across multi-site healthcare, financial services, and consumer organisations. His track record of delivering revenue growth through data-driven marketing strategy and team transformation demonstrated a strong alignment with Clinical Partners’ ambitions.
Alongside this appointment, Clinical Partners also trusted Emma and the tml Partners team to deliver several additional critical hires, including two Proposition Manager roles and the appointment of Helen Vaughan-Jones as Director of Communications, Brand and Corporate Affairs.
Testimonials
Katrina Forster, HR Director at Clinical Partners, commented:
I can’t thank Emma enough for her work on a recent senior Marketing hire. She used her in-depth knowledge of marketing to advise on job descriptions and avoid any misunderstandings on accountability across a series of roles, and was able to help shape relevant interview and assessment questions. Most importantly, when dealing with a number of busy people our end she was also tenacious at keeping us on track and ensuring that momentum was maintained.”
Ryan Vince, the appointed Sales & Marketing Director at Clinical Partners, added:
Working with Emma has been a real pleasure. Emma’s insight into the company and role was a huge help during the process and no doubt helped me gain the position.”
About tml Partners: Specialist Headhunters for Marketing and Commercial Roles
tml Partners are specialists in Executive Search with access to a global network of commercial, marketing, communications, brand, product and digital leaders. Our team work with businesses ranging from fast-growth challenger brands to blue-chip organisations to develop their in-house teams.
As one of the world’s leading commercial and marketing recruitment businesses, we can support whether you’re seeking interim or permanent solutions. Our team has the expertise to support across various sectors and locations.
To learn how tml Partners can help you, please get in touch.
