tml Partners are proud to have partnered with Wipro in the appointment of their Head of Marketing for Western Europe.

Wipro is a leading global information technology, consulting and business process services company, headquartered in Bengaluru, India, with close to 240,000 employees serving clients around the world. Its Western Europe business spans France, Benelux, the Nordics and Southern Europe, working with major enterprises across every priority industry on complex technology and business transformation.

The Challenge

Reporting to the Chief Marketing Officer of Europe, the Head of Marketing for Western Europe needed to define and execute the regional marketing strategy behind Wipro’s growth across France, Benelux, the Nordics and Southern Europe: strengthening brand reputation, deepening client relationships, and directly supporting revenue objectives in priority industries.

The role demanded a rare combination of strategic and hands-on capability. Wipro needed a leader who understood enterprise sales cycles and account-based marketing well enough to shape the narrative behind its largest and most complex pursuits, and who could operate as a genuine strategic partner to regional sales and business leadership rather than a marketing service function. The successful candidate would create high-impact executive content, including keynotes, board presentations and client briefings, drive PR and brand activity alongside specialist teams, and build and activate ecosystem and alliance marketing programmes with key technology partners, all while adapting global campaigns for a region spanning multiple languages, cultures and competitive markets.

tml Partners was briefed on the need for candidates with 15+ years of marketing execution and leadership experience in the B2B technology sector, a comprehensive understanding of B2B and field marketing, fluency with leading MarTech platforms and demand generation, and established relationships with the event, media and PR agencies that make regional marketing programmes work in practice.

The Solution

David Zaranka, Associate Director and Head of Technology at tml Partners, led the search. David specialises in marketing, commercial and go-to-market appointments across Technology and B2B markets, drawing on a decade of experience placing senior marketing and commercial leaders inside some of the world’s largest technology and consultancy businesses, as well as high-growth challengers, across the US and Europe.

Given the scope of the role, David focused the search on leaders who had operated as genuine strategic partners to sales and regional leadership within large, matrixed global organisations, rather than candidates whose experience was confined to campaign delivery. Each candidate was tested against Wipro’s need for both executive-level storytelling and the operational discipline to manage complex projects and stakeholder expectations across multiple countries and markets.

A senior B2B technology marketing leader was appointed Head of Marketing for Western Europe, bringing the enterprise marketing experience, matrix stakeholder management and executive communication skills the role demanded.

Testimonial

Vatsala Gupta, Assistant Manager, Global Strategic Hiring & Redeployment at Wipro commented:

It has truly been a pleasure to partner with you throughout our hiring engagements. Your diligence, responsiveness, and solution-oriented approach consistently stand out. You have a good understanding of our requirements and regularly present quality candidates who are relevant for the role. I particularly value the candid insights you provide on candidates, which help us make informed decisions.

I also appreciate your openness to feedback. You actively incorporate the inputs we share and continuously refine your search strategy.

Most importantly, I would like to recognize the energy and enthusiasm you bring to every search”.

About tml Partners

tml Partners are specialists in Executive Search and Professional Recruitment, with access to a global network of marketing, communications and commercial leaders. Our Technology team works with B2B technology, software and consultancy businesses on senior marketing, commercial and go-to-market appointments across the UK, Europe and the US.

Whether you’re seeking interim or permanent solutions, or building an entire function from the ground up, our team has the expertise to support across sectors and locations.

To learn how tml Partners can help you, get in touch.