JLL partner with marketing recruitment specialists, tml Partners

Case Studies

Marketing recruiters, tml Partners support global property giant JLL with key hires.

JLL are a global powerhouse in the real estate sector and the market leaders across the EMEA region.  Further company information can be found at

The position of marketing in the organisation has been elevated over recent years and transformed in the EMEA region under the leadership of CMO William Douglas who was hired from outside the property sector to bring a totally new perspective to real estate marketing.

Removing the traditional distinctions between b2b and b2c marketing, William focuses on the fact that b2b decisions are emotional decisions because they are big decisions with personal consequences.  As he states in his recent contribution to a tml white paper ‘at JLL we have repositioned the brand around Achieving Ambitions……with senior management’s strong support for marketing and the elevation of marketing to a board level position we have been able to drive this new positioning through the business and into the market.’

“Helen and the team at tml Partners have successfully supported JLL in the recruitment of a number of roles across the marketing and digital marketing teams in both the UK and Warsaw and have worked with us during an exciting period of transformation in the marketing department. They provide a truly tailored service which sets them apart from other recruiters, taking the time to gain a thorough understanding of us and the brief before introducing excellent, well briefed candidates. Their knowledge of the marketing industry is immediately apparent as is their commitment to providing a world class service which results in success.”

William Douglas, CMO, JLL

Key to achieving this marketing transformation is having the right marketing talent in place. JLL partnered with Helen Ratcliffe in a number of search projects, both in the UK and across the wider EMEA region, to source candidates with the professional and cultural fit for the team.  To date these projects have included the EMEA Digital Marketing Director, a Warsaw based Social Media Manager, Head of Residential Marketing EMEA and Global Marketing Project Manager.

“Most recruiters can marry up a set of skills, but it takes someone exceptional to match personality, brand and behaviour. Helen’s rigorous and honest approach meant she took time to understand requirements and skills on both sides of the fence, enabling her to communicate exactly what was on offer at JLL. Persuading senior stakeholders to review a candidate from a totally different background can be a tall order, and one that many will shy away from, but Helen seemingly relishes such a challenge, remaining dedicated and on-hand throughout. Without doubt she is someone who I will stay in touch with and hope to make use of her expertise for many years to come.”

Henry Hird, Head of Marketing, JLL


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