The Consumer team at the senior marketing recruitment agency, tml Partners, have supported the growth of LYMA’s marketing function with four appointments.
LYMA, the health and wellness brand, is known for its high-quality, science-based formulations that are designed to be both effective and easy to use. They offer a supplement that is the ultimate antidote to the stress of modern life. The LYMA Supplement is a ground-breaking nutraceutical; improving sleep, mood, performance and overall health. Additionally, LYMA offers a laser device with revolutionary laser technology to transform the skin.
LYMA are a certified B Corp, so it was important for them to work with a search firm that shared the desire to make a positive impact on society. Read more about tml Partners’ B Corp certification.
The Challenge:
Chris Hale, Chief Marketing Officer at LYMA, approached Jill Smethers at tml Partners to help appoint four roles at LYMA. The brand’s goal is to double their revenue by transforming the brand from a product-driven offer to a culture-defining narrative while keeping the consumer at the centre of all that they do
From customer retention and maximising lifetime value to interacting with prospect groups to maximise the impact of their marketing activities, all four positions would need to contribute towards significantly boosting LYMA’s growth.
The Solution:
Working closely with Chris, Jill Smethers, a specialist in consumer and retail marketing headhunting, gained a deep understanding of the brand’s future growth aspirations. Drawing on her experience as a marketing professional, Jill was able to apply her industry knowledge to the search, utilising her extensive network of marketing experts in the health, wellness and beauty industries.
Jill placed the four roles successfully, leading to the following new appointments at LYMA:
- Head of Marketing
- Head of CRM
- Senior Social Media Manager
- Copy Lead
Chris Hale, Chief Marketing Officer at LYMA commented: “I enjoyed working with Jill and implicitly trusted her judgement to bring the right caliber of candidates forward to suit the brief. Jill worked at pace and kept me up to date throughout the process. She had a very honest and communicative approach, and ensured that we received quality candidates. It was also great that tml Partners are a certified B Corp as this aligns with our own brand values. I would highly recommend working with Jill and would not hesitate to appoint tml Partners for future roles”.
Who are tml Partners?
tml Partners are a specialist marketing headhunter with access to a global network of marketing leaders.
Whether you’re seeking interim or permanent placements, our Consumer team have the expertise to support clients across various sectors and locations.
To learn how tml Partners can help you, get in touch with Jill Smethers
