Executive Search Firm, tml Partners, Places Global Head of Clients and Market Development and Global Head of Marketing and at Aztec Group

Aztec Group, a leading financial services provider, sought to accelerate their growth plans by appointing a Global Head of Clients and Market Development and a Global Head of Marketing to their commercial and marketing leadership teams. 

Aztec Group is a leading provider of fund and corporate services, supporting clients across various jurisdictions. Committed to innovation and excellence, Aztec Group is focused on expanding its market share and driving revenue growth on a global scale.

Global Head of Clients and Market Development

The Global Head of Clients and Market Development was required to drive the firm’s global growth strategy. The role manages a globally dispersed, agile team of 50 individuals across six commercial teams, including business development, client development, marketing, US markets, commercial pricing, and sales and marketing operations.

Aztec Group needed this commercial leader to demonstrate:

• People leadership of sizeable teams and functions ensuring the motivation, progression and development of personnel
• Ownership of the whole commercial funnel in a professional or financial service setting
• A passion for innovation and technology, adapting to get the most out of a commercial go-to-market strategy to drive future growth of the business

Global Head of Marketing

This newly created role was pivotal for driving a globally connected go-to-market strategy, enhancing brand reputation, and leading a digital transformation project.

Aztec Group needed a marketing leader to:

• Develop a globally connected omnichannel go-to-market strategy to drive market share and revenue growth across key international markets
• Lead a firm-wide brand refresh alongside the redevelopment of the website to enhance the customer experience
• Lead the delivery of all Group marketing activities, managing a team of strategic marketing and brand professionals.

The Solution

Ryan Fabian, B2B Consultant, and Charlie Green, Managing Director at tml Partners, led the search for these roles. They each utilised their extensive networks to identify a shortlist of candidates for each role, ensuring a proven track record in driving revenue through global marketing and commercial activities was evident.

After an extensive search, tml Partners appointed Ben Middleton, formerly Group Head of Sales and Business Development at Irwin Mitchell LLP to the Global Head of Clients and Market Development position and Joe Baines, former Director of Brand, Marketing, and Communications at EY to the Global Head of Marketing position at Aztec Group. 

Ben Middleton, the newly appointed Global Head of Clients and Market Development, commented:

“I’m thrilled to recommend Charlie Green and the team at tml Partners for a superb experience as both client and candidate. I have known Charlie and the leadership team at tml Partners for a number of years and continue to be impressed by their commitment to building long-lasting, trusted relationships, along with their unparalleled specialist insights across BD and marketing leadership appointments.

As a client, tml has helped me recruit some of the best marketers in the industry into my teams, driving positive, ambitious change and commercial impact. Most recently, Charlie approached me as a candidate with an exciting new mandate, and I immediately knew that the role and company would be an excellent fit for the next stage of my career. Charlie and the team have guided me through every stage of the process, and their communication and support have been first-class throughout. I am delighted to recommend tml Partners to any BD and marketing leader looking for a new challenge.”

Joe Baines, the successful Global Head of Marketing candidate, added:

“tml Partners are a highly professional senior marketing recruiter. They provided me with a first-class service as they introduced me to, and guided me through, the hiring process with the company that is now my new employer. A big thank you to Ryan Fabian for the introduction, continued support, and guidance, in what was a detailed but smooth process.”

Executive Search for Global Commercial Talent

tml Partners specialise in sourcing Commercial, Marketing and Communications leaders for the world’s most ambitious companies. Their dedicated team of executive recruiters employs a comprehensive approach, acting as an extension of internal talent teams to find the best candidates for global roles.

To learn how Ryan and the team at tml Partners can help you find the right commercial and marketing talent, please get in touch: