We are rolling out the next generation of electric vehicle charging solutions across the UK, Europe and beyond. As our team expands we are looking for people passionate about decarbonising the economy while also building a strong and sustainable business.
· Proposition development & messaging: lead the development of the overall positioning of the proposition for customer facing and internal communication in conjunction with the product managers and sales teams.
· Sales & Marketing Plan: Define the 12-month rolling product marketing plan to drive awareness of the propositions and sales leads.
· Marketing materials and sales enablement: Develop appropriate sales, marketing, and training materials to support external promotion of the products and customer proposition. Work closely with sales teams to ensure their needs are met.
· Product launch and demand generation: Planning and participating in the launch of new products and services including customer targeting, PR and demand generation.
· Performance Management and Reporting: Develop monthly reports to track performance against targets.
§ Insight – experience of using customer, competitor, and market intelligence
§ Inbound and Digital marketing: experience of developing and delivering successful, digital content marketing, value-led collateral and campaigns
§ Planning and Performance Management: Excellent planning and program management skills
§ Influencing and presentation: able to present and explain key findings to engage and influence a range of business stakeholders, customers and suppliers
§ Communication skills: Excellent copywriting and design skills to produce compelling sales material for both online and print media. Ability to understand complex technical concepts and translate them into simple ideas.
§ Sales support: understand the B2B sales process and experience of aligning insights to support go to market objectives
What will help you stand out:
Depth/breadth of experience required to carry out the role competently and effectively
· Product Marketing/Proposition development – Experience of creating compelling customer facing messaging and marketing materials for complex B2B services ideally with experience of marketing E-Mobility, Renewable, IoT or IT Services
· Marketing campaigns: Experience of designing and delivering integrated product marketing campaigns which demonstrate a thorough understanding of the customer and drive awareness and consideration
· Marketing plan development: Sound understanding of marketing communication approaches and comprehensive knowledge of the full marketing mix
· KPIs: Knowledge and understanding of the business key performance indicators
· Collaboration: Experience at working in multi-function teams to deliver complex solutions and influence senior stakeholders
· Sales tools, Content and Thought leadership: Experience at developing influential materials for various buyer personas across the buyer journey
· Previous background in an EV charging business, cleantech or technology business