We are excited to be partnered with global leader and fastest growing fintech decacorn, specialising in B2B payments. Recognised in the top 10 successful Fintechs, this business has a global presence with customers in over 30 countries worldwide. As the business continues to diversify, they are investing heavily in their product marketing function which sits at the heart of the company’s marketing ecosystem.
With a diverse suite of new products and solutions, the organisation is looking to expand and invest in their product marketing function and is hiring an experienced Product Marketing Director that will lead the Value-Added Services & Solutions portfolio.
The Product Marketing Director will come in and inject sophistication and elegance into the product marketing process, drive product marketing strategy and support the business to achieve commercial success as they enter this next phase of their growth journey.
You will be responsible for leading product marketing strategy for the company’s value-added services; Fraud Detection, authentications, integration and more. Targeting Enterprise businesses, but also rolling out these unique and innovative solutions into the SMB market. They will be responsible for owning product launch and go to market programmes and work with the team to develop messaging and propositions to position in the SMB space.
- You will have a team of 3 direct reports.
- This individual will put in place product marketing foundations & enhance process, build out the team recognising opportunities to up-skill and empower whilst also developing and implementing product marketing strategy for Value-Added services & solutions.
- Working closely with commercial and product functions, you will be able to assess market trends, understand merchant requirements, support with developing product roadmaps and drive product marketing programmes across the full product lifecycle.
- In addition to strategy and managerial responsibilities, you will own product portfolio’s and therefore you will be a hands-on individual, working with your team to develop propositions, messaging and product communications tailored to relevant markets and target audiences, ensuring the right assets are being created that engage customers and enable the business to achieve market share and success.
With new and exciting expertise across the business increasing the scope for innovation, the business has a clear vision and ambitions that you will be able to directly impact.
Experience leading product marketing strategies in the payments, fintech, marketplace platforms or complex B2B tech firms with demonstrable commercial success in Enterprise and SMB markets is critical. This role requires someone with excellent stakeholder management skills, able to work cross-functionally, and win hearts and minds across the business and bring them on the journey.