We’re delighted to be partnering with a sustainability orientated consumer technology business to bring on a Marketing Manager. Having recently launched a D2C ecommerce site the CMO is building a dedicated marketing team to capitalise on the steep increase in demand of their products.
This role is 100% remote and where this business has legal entities across Europe and the US, they are very open the candidates in either continent.
Marketing manager job description
We’re looking for a hybrid between an operationally focused marketing manager: people manager, team leader and budget holder. And a brand manager, who owns the corporate & consumer brands and drives their growth.
Experience of B2C and B2B is important but B2C is Key.
Growing and leading teams (of circa 8 people) and working in lean, fast paced environment.
Required experience:
– Essential that you’ve got solid experience of working for an ecommerce based brand.
– Experience of telco, mobile operator or device tech brands important.
– Exposure to a sustainability positioning ideal.
– Strong experience of working within a performance marketing environment important.
– Managing and inspiring a team.
The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team.
The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company’s changing needs.
Objectives
· Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
· Drive brand growth across multiple the UK, European and US markets.
· Lead the execution of marketing programs /calendar for a digitally focused B2C brand from start to finish, leveraging internal support and driving collaboration.
· Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
· Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
· Partner with email, performance marketing, and digital product teams to design, test, and evolve lead-nurturing tactics.
Responsibilities
· Overall: Own the two core brands: propositions, positioning and audience personas.
· Manage the brand team – operationally responsible for growing a current team of 3 to 8 by the end of the year.
· Manage the brand marketing budget across both B2C and B2B brands
· Help develop creative briefs and guide creative direction to meet objectives for all advertising, content and public-facing communications.
· Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
· Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
· Conceptualise and execute on multichannel campaigns ensuring the alignment of communications and messaging in all channels.
· Work closely with the Performance Marketing, Digital Product and CRM teams to drive aggressive ecom and brand growth.
Required skills and qualifications
· Proven success in developing marketing plans and campaigns at an ecom brand.
· Strong experience and demonstration of success with online marketing and social media strategy.
· Experience managing a brand across multiple markets including the US and Europe.
· Proven team management and budget ownership experience.
· Strong project management, multitasking, and decision-making skills.
· Metrics-driven marketing mind with eye for creativity.
· Bachelor’s degree (or equivalent) in marketing, business, or related field.
· Excellent written and verbal communication skills.